Member access

4-Traders Homepage  >  Shares  >  Xetra  >  Sky Deutschland AG    SKYD   DE000SKYD000


SummaryQuotesChart AnalysisNewsCalendarCompanyFinancialsConsensusRevisions 

Sky Deutschland Retains Bundesliga Rights At Auction

04/17/2012 | 07:45am US/Eastern
  By Harriet Torry 

Sky Deutschland AG (>> Sky Deutschland AG) retained key broadcasting rights Tuesday for top matches of Germany's Bundesliga soccer league, fending off competition from telecommunications company Deutsche Telekom AG (>> Deutsche Telekom AG)--which walked away from the league association's auction empty-handed.

German league association Deutsche Fussball Liga GmbH, or DFL, secured overall revenue of EUR628 million a season for 2013/14 through to 2016/17 for national Bundesliga broadcasting rights at the auction, up significantly from the EUR412 million a season from the last auction.

It isn't yet clear how much of that sum Sky will pay, as four other German stations received rights for certain highlight and other broadcasts.

Deutsche Telekom had bid for the satellite and cable rights under a plan to launch a so-called wholesale offer that would have also allowed it to license Bundesliga games to other companies, but that proved unsuccessful. Deutsche Telekom also lost the rights for Internet transmission known as IPTV, to Sky Deutschland.

Publisher Axel Springer AG (>> Axel Springer AG) clinched rights for web TV and mobile clips.

The Bundesliga is the second-largest league in Europe by revenue after the U.K.'s Premier League, according to DFL, with an average 18 million viewers each weekend last season.

News Corp. (NWS), which owns Dow Jones & Co., publisher of this newswire and The Wall Street Journal, has a 49.9% stake in Sky Deutschland.

- By Harriet Torry and Philipp Grontzki, Dow Jones Newswires: +49 69 29725 511:

Stocks mentioned in the article : Sky Deutschland AG, Axel Springer AG, Deutsche Telekom AG
Recommend :
React to this article
04/10 SKY DEUTSCHLAND : Voting results of Sky Deutschland AG’s Annual General Me..
04/08 SKY DEUTSCHLAND : Snap on Android: The new online media library from Sky now ava..
03/02 SKY DEUTSCHLAND AG : 3rd quarter 2005: Premiere subscriber numbers crosses the 3..
02/20 SKY DEUTSCHLAND AG : Sky’s the Limit: CoralTree Support Cisco’s Cond..
02/02 SKY DEUTSCHLAND AG : THE best piece of January
01/13DJEU Probing Film, Pay-TV License Deals -- 3rd Update
2013 SKY DEUTSCHLAND AG : Snap – the new Sky online media library: Great movies and s..
2013 SKY DEUTSCHLAND AG : Germany : SKY DEUTSCHLAND invests in its production partner
2013DJEuropean Stocks Rise After German, Chinese Data
2013DJEUROPE MARKETS : European Stocks Rise After German, Chinese Data
Duration : Period :
Sky Deutschland AG Technical Analysis Chart | SKYD | DE000SKYD000 | 4-Traders
Income Statement Evolution
Sky Deutschland AG : Income Statement Evolution
More Financials
Dynamic quotes