Sky : Cinema adds spark to entertainment with new sponsor E.ON

Sky Cinema - the new home for Sky Movies in the UK & Ireland - launches today with E.ON, one of the UK's leading power and gas companies, sponsoring two of the most popular channels, Sky Cinema Premiere and Sky Cinema Family.

The new partnership between Sky and E.ON was formed by E.ON's media agency Vizeum and Sky Media, the advertising sales arm of Sky. The relationship extends beyond channel sponsorship with the potential for E.ON's customers to enjoy a range of great Sky Cinema offers and events including subscription offers, reviews, content and competitions.

Sky Cinema viewers will also be able to enjoy four amusing idents created for the channels with Engine, E.ON's integrated creative agency, working with director Brad Lubin and production company Mindseye. Viewers can see them whether they are watching films live, on demand or on the go.

The idents depict how E.ON and Sky Cinema support their customers after a hard day, whether this is following a children's party or losing a karate competition. The idents are Brad's directorial debut in the UK & Ireland having previously worked with major US brands including Living Nutz, Zaxby's and Three Twins Ice Cream.

Sky Cinema is building on more than a quarter of a century of Sky heritage in home cinema, which started with the launch of Sky Movies in 1989. It is the UK & Ireland's biggest movie subscription service and from launch, customers will be able to enjoy even more of the biggest and best movies closer to cinema release than any other subscription service.

Sky Cinema will have a new movie premiere every day, an even bigger library of on demand films, more pop up channels as well as better HD picture and sound quality taking viewers one step closer to the cinema experience. All available live, on demand or on the go.

David Bird, Managing Director of E.ON's Residential business, said:'We're thrilled to announce our sponsorship of Sky Cinema Premiere and Family. This partnership gives us the opportunity to engage with our customers on a whole new level. We believe there is a strong fit between our respective brands and we look forward to building a successful partnership with Sky and creating some exciting content and offers for our customers.'

Rachel Bristow, Director of Client Partnerships at Sky Media, said: 'This new partnership is fantastic news for E.ON's customers who love movies. Sky Media will be working with E.ON and Vizeum to deliver exciting plans that go beyond what viewers see on screen including competitions, offers and exclusive content for them to enjoy.'

Press contacts:

MWWPR

Sarah Ramamurthy

skymedia@mww.com

+44 (0) 20 3725 2335

E.ON

Jag Bickham

jag.bickham@eon-uk.com

+44(0) 2476 181 308

About E.ON

E.ON UK is one of the UK's leading power and gas companies and part of the E.ON group, an international privately-owned energy supplier, in future focusing entirely on renewables, energy networks and customer solutions. E.ON UK supplies electricity and gas to around five million residential and business customers and is committed to helping its customers use and pay for no more energy than they need. For more information, please visit eonenergy.com

About Sky Media

Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky's channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media's portfolio of channels reaches 50 million people in the UK every week.

About Vizeum UK

In an increasingly connected and convergent world, Vizeum's vision is to be its clients' most innovative partner. The agency achieves this through two guiding principles - adopting the 70/20/10 model of innovation management and a mantra of 'Simple strategy, brilliantly activated', turning ideas into valuable business solutions. All of which is underpinned by our bespoke research tool, CCS, real-time reporting and our unique Dentsu Aegis operating model, delivering integration without compromise.

Vizeum has a global network that spans 40 countries worldwide and over 1,000 people. Its clients include 20th Century Fox, AB InBev, Burberry, BMW, Camelot, IKEA, MINI and Panasonic. www.vizeum.co.uk

About Engine

Engine is a global marketing services network comprised of best-in-class communications specialists. Engine has a unique collaborative model that adds tangible value to clients - transforming their businesses through natural and seamless integration. With operating hubs in the UK, North America and Asia, the individual businesses within the network include WCRS, MHP Communications, Trailer Park, ORC International, Partners Andrews Aldridge, Deep Focus, Moment Studio, Synergy, Calling Brands, Mischief, Fuel, Transform and Slice. Together, they cover a vast range of marketing services, including market research, creative, strategy, digital, social media, advertising, public relations, and content creation and production. Clients include Unilever, Santander, Sky and all the major entertainment studios, including Warner Bros, Disney and 20th Century Fox. More information is available at enginegroup.com.