Sky : flagship entertainment channel, Sky 1, launches in Germany

From today, customers in Germany and Austria will have access to the group's flagship entertainment channel, Sky 1. The new channel will join Sky Atlantic HD, Sky Arts HD, the Sky Kids app, and a wide library of on demand content - including Sky Box Sets - to further enhance the compelling entertainment portfolio we've now built in Germany. This new entertainment offering provides world-class drama from HBO and Showtime, as well as local and European Sky programmes.

Sky 1 will be available exclusively for all Sky customers in Germany and Austria through linear and on demand viewing via Sky Go, Sky On Demand and Sky Ticket, and will give customers a brand new reason to take the Sky service.

Sky 1 in Germany launches this evening with the first episode of the international hit cooking show Masterchef, produced exclusively for the channel, followed by the highly anticipated 11th series of Supernatural. Other programming highlights that customers can expect this month include; Sky original productions The Tunnel: Sabotage and Hooten & The Lady; the popular UK documentary Dogs Might Fly; political drama series Madam Secretary, as well as the action packed series Shooter. Sky 1 will also show exclusive German premieres; Victoria, Medici: Masters of Florence and 24: Legacy starting later in the year.

Elke Walthelm, Executive Vice President Content at Sky Deutschland said:'Sky 1 is our new flagship channel for outstanding entertainment programming. Customers will have access to popular brand new series and shows that the entire family will enjoy, as well as shows on demand. We are kicking this off with Sky Original production MasterChef, a show with a proven winning format.'

The expansion of Sky Deutschland's channels and programmes builds on the success of the new Entertainment pack which has been chosen by over one million customers so far, less than one year after its launch.

For further information, please contact:

Rose Sherer-Clarke

Corporate Communications Executive

Rose.sherer-clarke@sky.uk

020 7032 1261

About Sky

Sky is Europe's leading entertainment company, serving 22 million customers across five countries: UK, Ireland, Germany, Austria and Italy. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.

Sky has annual revenues of £12 billion and is Europe's leading investor in television content with a combined programming budget of £5.2 billion. The group employs 30,000 people and is listed on the London Stock Exchange (SKY).