SM Investments : Markets helps “mushrooming” communities

SM Markets becomes the first retailer to bring fresh local oyster mushrooms to the supermarket in support of Go Negosyo's initiative to help engage local farmers.

Sourced from Trophy Farm, a Leyte-based mushroom farm, the initial order of mushrooms is already available on the shelves of SM Supermarket Cebu, SM Supermarket Seaside, Savemore Market Parkmall, and Savemore Market Tacloban since early this May.

SM Markets has always been supportive of Small and Medium Enterprises (SME). Before sourcing mushrooms, SM Markets recently helped the farmers of Nueva Ecija move their locally grown red and white onions. For fresh oyster mushrooms, SM Markets dealt with the Leyte-based Trophy Farm as endorsed by Go Negosyo. SM Markets' and Go Negosyo's objective is to help farmers develop their entrepreneurship by connecting them to local food retailers and suppliers to better move their produce.

Apart from supporting Go Negosyo's campaign, SM Markets also develops SMEs suppliers' expansion by hosting weekend bazaars, offering opportunities to supply for SM Bonus, and helping farmers become sustainable through training under SM Foundation's Kabalikat sa Kabuhayan program.

According to SM Markets, SMEs add more variety to SM's offerings and in turn, their products are displayed among more popular varieties giving them the same exposure as multinational corporations. SM Markets will help augment mushroom sales through communication efforts in enjoining its shoppers to help support the initiative.

Photo Captions:

Fresh oyster mushrooms from a local farm in Leyte are now available at select SM Markets branches in Cebu and Tacloban.

SM Markets helps local Leyte Oyster Mushroom farmers and bring their produce closer to shoppers. Oyster Mushrooms are common ingredients in Asian dishes especially stir-fry recipes.

SM Markets lends a helping hand to the Oyster Mushroom farmers of Leyte by putting their produce on the shelves of SM Supermarket Cebu, SM Supermarket Seaside, Savemore Market Parkmall, and Savemore Market Tacloban.

Locally grown Oyster Mushrooms are now available in SM Supermarket Cebu, SM Supermarket Seaside, Savemore Market Parkmall, and Savemore Market Tacloban as SM Markets helps the mushroom farmers of Leyte.