7 January 2015
Smurfit Kappa has once again demonstrated how its extensive expertise and knowledge can span beyond the realm of packaging - this time by sending a corrugated aeroplane in to the sky.
The company is proud to employ the best minds with unique backgrounds, from aeronautical engineers to video-gamers, meaning it was perfectly placed to rise to a challenge from Dutch TV channel BNN to create and fly an aeroplane made entirely of paper and cardboard.
The finished product was approximately 9 metres long by 8 metres wide, at a height of over 2 metres and weight of around 160kg. The plane was made entirely from paper, cardboard and glue - comprising of 70 m2 of paper, 240m2 of cardboard, and 25kg of glue. Once constructed, it was put to the test and successfully sent in to the air with a dummy on board weighing the same as a real person, 60kg, and achieved a height of over 25 metres and a distance of over 300 metres. "When we were initially approached to take on this challenge we were a bit sceptical, but this quickly turned in to excitement," said Dekker. "It was a great way for us to show the strength, versatility and durability of corrugated board, as well as the expertise and insight that goes in to creating any product, whether it's a plane or a challenging packaging solution for one of our customers." This is another example of how Smurfit Kappa is set to 'Open the future' for its customers. The new strategy focuses on delivering customer growth through insight and innovation, reflecting the continued battle for brand owners to win that all-important First Moment of Truth, where shoppers choose one brand over another. It is brought to life through a dynamic microsite, where a series of films demonstrate how customers across the world have worked in partnership with Smurfit Kappa to create innovative solutions which have driven commercial success. The new microsite can be visited at openthefuture.info, the home for new, shareable content which is updated regularly. |
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