Men and Women Can Now Review Other Users After Dates and Interactions

NEW YORK, NY / ACCESSWIRE / October 8, 2015 / The Grade, an iPhone(R) dating application released by Snap Interactive, Inc. ("SNAP" or the "Company") (OTCQB: STVI), announces the launch of "Peer Review," a feature that allows users to give The Grade direct feedback on online and offline experiences with other singles on the app. For the first time ever on a dating app, men and women can use direct feedback about potential matches to guide their decision to swipe left or right.

The Grade's founder, Cliff Lerner, explains, "We aim to build a safe dating community of quality singles through accountability and transparency of user behavior, supported by our algorithmic grading system. However, our users felt that we could improve transparency and curb bad behavior even more effectively by incorporating direct user feedback into the proprietary grading algorithm. The most requested feature by women was a way to influence a male match's grade based on interactions outside the app, such as a date, email or text interaction. Now, with our new 'Peer Review' feature, we enable both male and female users to directly influence each other's grade based on both in-app and offline experiences. Offenders can be held accountable, and desirable singles can be duly acknowledged, through Peer Review - a feature that we believe has never been implemented or existed before in the online dating industry."

Mr. Lerner adds, "We continue to be at the forefront of what we believe is next big thing in dating - accountability and transparency of user behavior, and today we take this concept to a new level with Peer Review. We're excited to continue to see singles and the media acknowledge our approach to accountability in dating, which has recently included features in such publications as Men's Fitness and the front page of the October 2nd edition of The Wall Street Journal."

The Peer Review feature allows users to review one another by answering a short series of questions, such as "Is he/she a quality person?" and "How do you know this person?" A drop-down menu of relationship selections is used to determine how a reviewer and a reviewee are connected and includes, among other selections, "friends," "co-workers" and "met on The Grade." Feedback is weighted differentially in calculating a user's Peer Review grade related to the strength of the relationship, which is intended to attribute credibility to the best review sources and mitigate potential bias.

Grades in each of the three grading categories - Peer Review, Profile and Messaging - are displayed, allowing other users to determine the quality of the prospective match. The category grades are then combined to form a cumulative grade. As always, users with an overall grade of "D" will receive a warning to improve their grades and users with an "F" will be at risk for expulsion.

The Grade is currently free and available to download in the App Store here on iTunes or by searching "The Grade Dating." More information about The Grade can be found at: http://www.thegradedating.com.

PR Contact:

Sarah Meyer
Snap@SpecOpsComm.Com
212-518-7721

IR Contact Information:

IR@snap-interactive.com

About The Grade

The Grade is an entertaining, patent-pending, female-friendly mobile dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and peer-reviews generated from the opinions received from other users. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" grade are expelled. Expelled users have the ability to "appeal" the decision by providing compelling reasons why they should be allowed back; however, re-entry is not guaranteed. By expelling low-quality users who receive an "F" grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive.

The core concept of The Grade, in bringing accountability to dating, was informed by market research that revealed a deep dissatisfaction amongst singles of current popular mobile dating offerings. A recurring theme, particularly from women using mobile apps, was that they were unhappy with the quantity of low-quality daters and the frequency of inappropriate, hostile, and sexually suggestive messages.

The Grade is owned by Snap Interactive - http://www.snap-interactive.com.

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms. The Grade is a patent-pending mobile dating application catering to high quality singles. SNAP's flagship brand, AYI.com is a multi-platform online dating site with a large user database of approximately 30 million users. For more information, please visit http://www.snap-interactive.com.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook is a registered trademark of Facebook Inc. Apple and iPhone are registered trademarks of Apple Inc. and App Store is a registered service mark of Apple Inc. Android is a registered trademark of Google Inc. The Grade is a trademark and AYI.com is a registered trademark of Snap Interactive, Inc.

Forward-Looking Statements:

This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential," or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company's ability to institute corporate governance standards or achieve compliance with national exchange listing requirements; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, matches, new subscription transactions, swipes or monthly active users; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company's applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission (SEC), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at http://www.sec.gov.

All forward-looking statements speak only as of the date on which they are made. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise, except as required by applicable securities laws.

SOURCE: Snap Interactive, Inc.