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SNS REAAL : SNS REAAL's internal magazine Hechter wins Media Award

11/21/2011 | 09:51am US/Eastern
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SNS REAAL has won the Grand Prix Customer Media 2011 with Hechter, its internal magazine, in the 'Internal Media' category.The annual awards ceremony was held on Thursday, 17 November, in Amsterdam. Hechter was entered by SNS REAAL and Kris Kras Design. Kris Kras is responsible for the magazine's production and design.

There were 28 entries for the Internal Media category. The professional jury nominated 4 magazines. Apart from Hechter, the nominations were 'Hello, I am' for the Philadelphia Foundation, 'Echt' for ING Domestic Bank NL and 'Samenwerkt' for Woonbedrijf.

The professional jury's opinion on the Hechter: "In spite of these, for financial institutions, very difficult economic times, the makers were able to produce a magazine that conforms to the wishes of the employees. The magazine, which combines different media, is fun and informative to leaf through. The layout is clear, there is a feeling of urgency and it has a modern and fresh look to it. The line of approach towards content is exciting, the execution clean and simple. The jury appreciates the provoking headlines, especially in a banking environment. The cover policy is distinctive. The magazine stimulates readers to go to other fora. That's a very strong point. The entire concept deviates from a traditional magazine. The layout definitely stands out. Hechter is worthy of an award!"

SNS REAAL's 7,100 employees receive Hechter six times a year. Together with intranet and internal social media, the magazine is part of the internal communication mix and informs staff about strategic developments, changes and trends in and outside SNS REAAL. Moreover, the magazine focuses on improving the bond and strengthening cooperation between the company's twelve brands. Hechter was launched in the Fall of 2009.

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