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4-Traders Homepage  >  Equities  >  Nasdaq  >  Sodastream International Ltd    SODA   IL0011213001

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Sodastream International Ltd : SodaStream Celebrates 2014 Housewares Design Award Win

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03/13/2014 | 03:08pm CET
Industry's distinguished Design Award competition names SodaStream "Best in Category" for products in everyday living

Mar 13, 2014
9:33am

MOUNT LAUREL, N.J. , March 13, 2014 /PRNewswire/ -- SodaStream was recognized as a winner for the housewares industry's most prestigious award competition, the Housewares Design Awards, presented by HomeWorld Business Magazine.  The SodaStream Source took top honors in the "Countertop Cooking & Beverage Appliances" category for "bringing products that help elevate the everyday life experience through superior aesthetics and functionality."  SodaStream was acknowledged as the "Best in Category" ahead of over 300 entrants for countertop kitchen appliances, a grouping represented by 18 product varieties including electric coffee makers.  Since its launch in 2012 the Source has garnered 16 major design and product awards internationally, including the "Red Dot Design Award" and "iF Design Award" in Europe , Australian Design Award, Japan Good-Design Award and Cool Brands recognition in the UK.

SodaStream partnered with Yves Behar , the world-renowned designer and social entrepreneur, to create the Source.  The end result is an elegantly-designed soda maker that combines beauty, functionality and efficiency.  The Source was designed to accommodate a sleek, new carbonating bottle that easily locks into place with a single-push motion.  Powered by a CO2 canister, the refined mechanics of SodaStream Source make the strength of carbonation in the drink visible as-it-happens through an LED display, providing instant, visual feedback.

"We are honored to celebrate excellence and creativity in product innovation," said Yaron Kopel , Chief Innovation and Design Officer of SodaStream. "SodaStream is re-inventing the way consumers drink carbonated beverages with stylish systems that allow anyone to create delicious, custom beverages in seconds," added Kopel.

"Housewares Design Awards winners are selected by an independent panel of housewares experts who thoroughly evaluate entries to judge not only key functional and aesthetic design elements but also how the design of a product impacts its overall marketability," stated Peter Giannetti , Editor-in-Chief of HomeWorld Business.  "We congratulate the 2014 Housewares Design Awards winners, and we applaud their pursuit of design innovation to differentiate products and reinforce brands."

The brand will showcase its award-winning product from March 15-18 at The International Home + Housewares Show at McCormick Place, Chicago, IL , Lakeside Booth# L11347.  Industry professionals will have the opportunity to try the SodaStream Source among other key product offerings for the brand.  SodaStream offers products that pair with any lifestyle, allowing consumers to turn tap water into sparkling water or delicious, fizzy flavored beverages in under 30 seconds with no wasteful bottles, cans, electricity or clean-up.  The SodaStream Source ranges from $99 - $249 and is available in four vibrant color palettes and three different styles - plastic, metal and wood.

About SodaStream
SodaStream International Ltd. (NASDAQ: SODA) is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use.  In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States.  For more information please visit www.sodastream.com.

Forward Looking Statement
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States ; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Media Contacts:
Jill Greenwood
Formula PR
(212) 219-0321 / greenwood@formulapr.com

SOURCE SodaStream International Ltd.

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Average target price 48,5 $
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