By a News Reporter-Staff News Editor at Telecommunications Weekly -- Evelyn the robot is back! This time she's brought her friends Arm, Atlas, Roberto and Sassbot. Sprint (NYSE: S) introduced the world to Evelyn last February in its incredibly popular Super Bowl ad. She analyzed the data and showed everyone why Sprint is the logical choice. Now Evelyn and her robot friends are on a super intelligent mission to learn more, share their findings, and help consumers save money in Sprint's latest creative campaign.
The 60-second launch spot, titled "Time to Go," begins airing today in movie theaters, online and this weekend on ESPN and TNT during NBA Conference Finals. In the spot, Evelyn continues to evolve but still can't comprehend why some humans choose to pay so much more with Verizon when all networks are great and they could be saving with Sprint. She feels this is illogical and together with her robot friends, they decide to visit Sprint's headquarters to learn more and help spread the word.
Keywords for this news article include: Business, Sprint Corporation.
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