Increasing digitalization has led to a state of upheaval in the retail sector. Consumers and businesses are changing their purchasing behavior while at the same time competitive pressure is increasing.
Essential building blocks for the viability of retail businesses in the future will include integration of inventory and enterprise resource planning systems, management of product and customer master data, cross-channel harmonization of processes and the provision of relevant information in real time.
To address these requirements, arvato Systems and Software AG offer a joint solution, based on aroma, the arvato Order Management System and the Software AG’s Digital Business Platform. aroma connects the data, systems and process needed to manage the customer relationship across all touch points and shopping platforms; online and offline, in-store, on the web, on mobile devices, in social networks and even print media.
The Software AG Digital Business Platform enables the implementation of integration requirements and real-time applications. In this way, historic data can be correlated with incoming updated information such as location, purchases and website visits, so offering the end customer an individually tailored shopping experience. The ability to access goods and inventory information in real time means that goods purchased online can be delivered within a few hours.
“With the arvato Systems partnership our business customers get much more than a solution for digital commerce, offering the end customer a unique shopping experience”, according to Diana Lee, VP, Regional Partner Management at Software AG, “they also raise their competitive level by using cross and up-selling potential to increase income and profitability.”
“We are delighted to join forces with Software AG in Enterprise Application Integration, and to be able to provide our customers with an even more extensive integration portfolio,” adds Axel Mattern, director of arvato Systems, “We are now able to offer a complete solution to help our customers in retail to become masters of their digital transformation.”
(c) 2015 NEWVISION. ALL RIGHTS RESERVED. Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers