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SolarWinds Announces Global Brand Refresh Initiative

The brand refresh aims to improve customer experience when interacting with SolarWinds marketing, educational, and web resources

AUSTIN, Texas - April 25, 2017 -SolarWinds, a leading provider of powerful and affordable IT management software, today revealed a global brand refresh initiative designed to provide customers and prospects with a more unified and compelling visual experience when interacting with company marketing, educational, and web resources.

While the company logo remains the familiar and widely recognized SolarWinds flame, other design elements across company resources will be redesigned. This is in part to better reflect the company's deep connection to the IT professional, since SolarWinds was founded by IT professionals seeking a better way to monitor and manage their IT infrastructure. In addition, all SolarWinds products are rooted in the company's user base of IT professionals, which interacts in the THWACK® online community to solve problems, share technology and best practices, and participate in the SolarWinds® product development process.

'The IT professionals we serve are constantly juggling a variety of IT challenges,' said Darren Beck, chief marketing officer, SolarWinds. 'SolarWinds is ready to help with powerful and easy-to-use solutions to the problems they are facing today, and a steady stream of new and innovative features for the future.'

The brand refresh, which began today with English-language resources, is expected to be completed across all global markets by mid-Summer 2017.

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About SolarWinds

SolarWinds provides powerful and affordable IT management software to customers worldwide, from Fortune 500 enterprises to small businesses, managed service providers (MSPs), government agencies, and educational institutions. We are committed to focusing exclusively on IT, MSP, and DevOps professionals, and strive to eliminate the complexity that our customers have been forced to accept from traditional enterprise software vendors. Regardless of where the IT asset or user sits, SolarWinds delivers products that are easy to find, buy, use, maintain, and scale while providing the power to address key areas of the infrastructure from on-premises to the cloud. This focus and commitment to excellence in end-to-end hybrid IT performance management has established SolarWinds as the worldwide leader in both network management software and MSP solutions, and is driving similar growth across the full spectrum of IT management software. Our solutions are rooted in our deep connection to our user base, which interacts in our THWACK online community to solve problems, share technology and best practices, and directly participate in our product development process. Learn more today at www.solarwinds.com

The SolarWinds, SolarWinds & Design, Orion, and THWACK trademarks are the exclusive property of SolarWinds Worldwide, LLC or its affiliates, are registered with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other SolarWinds trademarks, service marks, and logos may be common law marks or are registered or pending registration. All other trademarks mentioned herein are used for identification purposes only and are trademarks of (and may be registered trademarks) of their respective companies.

© 2017 SolarWinds Worldwide, LLC. All rights reserved.

SolarWinds Inc. published this content on 25 April 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 26 April 2017 17:35:13 UTC.

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