SOLOCAL GRP : PagesJaunes deals leader in France

PagesJaunes deals1 leader in France2

Sèvres, 16 December 2013

PRESS RELEASE

?PagesJaunes is deals leader in 46 of the 58 biggest cities in France with 3,739 deals available on fixed and mobile Internet and tablets and in 2nd position behind Groupon in the 12 other cities, according to a survey carried out by Kantar Media Ad Intelligence.

? Strong presence of PagesJaunes deals in "implicating" purchases in such sectors as Car&Bike, Home&Garden and Services.

? Launch of a dedicated section on pagesjaunes.fr: the "Espace Bons Plans" (Good Deals Space). The site has an attractive offer for local shops, networks of brands and company names to generate qualified contacts for their stores and a service in phase with the new consumer behaviour related to smart buys.

PagesJaunes, deals leader in France
The study by Kantar Media Ad Intelligence puts PagesJaunes as the benchmark player for deals in France outperforming the market3 owing to number of deals. Of the Top 58 French cities analyzed, over 1,728 advertisers4 have already opted for PagesJaunes to display 3,739 deals.
"Being deals leader in France is further proof of our capacity to innovate and shows how we have speeded up implementation of the various elements in our Digital 2015 transformation plan. We are very proud of how successful our offensive has been and intend to keep up this momentum since this market is part of our core business: bringing together consumers and businesses on a local level. Our strength lies in being able to generate qualified contacts for local businesses, networks of brands and company names in their stores with a rapid and efficient return on investment, while offering internet visitors access to an amazingly comprehensive panel of Good Deals that cover the entire territory", explained Christophe Pingard, Managing Director PagesJaunes.
Implicating purchases at the core of PagesJaunes success
The results of the study highlight the specific nature of PagesJaunes' inventory: "implicating"
purchases, i.e. deals in the Car&Bike, Home&Garden and Services sectors. This reflects the extent to which professionals acknowledge PagesJaunes' expertise in supporting their digital communication
and the trust consumers place in PagesJaunes for major purchases in their daily lives.

1 Source: study by Kantar Media Ad Intelligence, performed from 18 October to 20 November 2013 on the top 58 French cities and towns and concerning the o f f er s i n t h e Ca r & B i k e, H o m e & G a r d en , H i g h T ec h , S er v i c es , F a s h i on & S h op p i ng , T our i s m , F o od , B ar & R e s t a ur an t , S h ow s & L e i s ur e , H e al t h & B e au t y s e c t or s .

2 P ag e s Ja une s i s l e a d e r on 7 8 % of t he t op 5 8 F r e n c h c i t i e s , i n t e r m s o f d e al i n v e nt o r y .

3 Market represented here by the leading 3 players in terms of audience: PagesJaunes, Groupon and kgb deals.

4 Source: PagesJaunes.

The "Espace Bons Plans", a new space dedicated to deals on pagesjaunes.fr

A section entirely given over to Good Deals has just opened on the pagesjaunes.fr home page, giving direct access to all the deals available in a given area. Already over 35,000 French towns and cities are covered!
There is a vast choice of Good Deals available: discounts, exclusive sales or special operations by leading national stores, brand networks or local shops.
For professionals, this Good Deals offer complements the digital communication solutions already marketed by PagesJaunes among SMBs: creation of web sites, SEO, display, content development, video, web-to-store, etc. It easily integrates their local communication plans and meets their needs:

? Win over new customers, with PagesJaunes media (on fixed and mobile Internet), Leading player in local search to touch targeted consumers and powerful relays for promotional offers to increase in-store traffic

? Steer their offers: management of the peak times of the year and special operations depending on the activities

? Take advantage of PagesJaunes expertise: support by a PagesJaunes Good Deals advisor who is an expert in their markets or independent management of their campaigns with access to their results in real time 24 hours a day via the Business Centre.

? PagesJaunes is the French leader in local advertising and information on the web (pagesjaunes.fr, pagespro.com), mobiles (sites and applications) and in printed form (the PagesJaunes and PagesBlanches directories). PagesJaunes is also one of the leaders in information services by telephone and SMS (118008), classified ads online (annoncesjaunes.fr) and is the leading web site creator in France.

? In 2012, 8 French people out of 10 used one of the PagesJaunes media and close to 700,000 advertisers entrusted

PagesJaunes with the promotion of their businesses.

? PagesJaunes is a subsidiary of Solocal Group (listed on NYSE Euronext Paris). The information available on

PagesJaunes is accessible on www.solocalgroup.com

+33 (0) 1 46 23 35 31 - dpenalva@pagesjaunes.fr +33 (0) 1 58 65 00 34 - ldecombarieu@hopscotch.fr

+33 (0) 1 46 23 37 56 - edruon@pagesjaunes.fr +33 (0) 1 58 65 10 22 - peven@hopscotch.fr

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