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SONAECOM,SGPS : 5.1.2012 - Optimus Launches campaign with the Gil Foundation

01/06/2012 | 11:23am US/Eastern


Direcção de Comunicação Institucional

R. Henrique Pousão, nº 432 - 3º

4460-841 Senhora da Hora

Tel: 93 100 2000

Fax: 22 011 18 50



João Santos Pereira

Tel: 21 319 56 42

Móvel: 93 761 23 32


Porto, 5 January 2012



Optimus has launched a campaign to support the Gil Foundation, in which, for every own brand phone or smartphone sold, one euro will be donated to the charity. It covers the whole range of own brand devices that are currently on offer in the operator's sale, and does not involve any price change for the customer.
The campaign will run until the 31st of January and its main goal is to contribute financially towards the

maintenance of a Mobile Home Support Unit (MHSU) vehicle of the Gil Foundation.

The Mobile Home Support Units (MHSUs) of the Gil Foundation provide support to chronically ill children with kidney, lung, and digestive system disorders or illnesses relating to new born infants, being treated by the Santa Maria, Dona Estefânia, Fernando Fonseca and São João Hospitals. Every day, three vehicles, specially equipped as medical practices for these illnesses, travel out from the hospitals mentioned with a team made up of a doctor/nurse, social assistant and other staff that the hospital considers to be important for the care of these children in their homes.
According to Isabel Borgas, Optimus' Sustainability and Institutional Communications Manager, "the campaign that we are launching with the Gil Foundation, which has done such outstanding work supporting and protecting children and young people, reflects our positioning in relation to the use of communication and information technologies to improve the lives of these sections of the population. It is an excellent example of how companies can add value to the community through their business activities".
The campaign continues the close cooperation that has taken place between Optimus and the Gil Foundation since 2010. A protocol was signed at that time between the two organisations, the goal of which is to promote the social inclusion of children and fight against their isolation by providing latest generation laptop computers with free Kanguru mobile Internet and communications. In fact, this equipment is used in the day to day home support work of the MHSUs.
A highlight among the new Optimus own brand mobile and smartphones in the campaign is the biggest selling Android smartphone in Portugal, the Optimus Boston, as well as the brand's most recent product launches: the Optimus Stockholm and the Optimus Monte Carlo, featuring an incredible 4.3 inch screen.

About the Gil Foundation

The Gil Foundation is a charity recognised as an Institution of Public Utility in Portugal that has been in existence for twelve years. Its goal is to promote the social reintegration of children and young people who have been hospitalised for extended periods of time. To this end, it works on three anchor projects in Portugal:
• The "Casa do Gil": the only temporary reception centre with post hospital treatment in Portugal.
• The MHSUs: Mobile Home Support Units which provide clinical and social services to those suffering from chronic illnesses, thus avoiding the need for prolonged stays in hospital.
• The "Dia do Gil" (Gil Day): through the "Story Hour", the "Music Hour" and the "Discovery Hour", this project's team brings an emotional stimulus to children every day in 28 Portuguese paediatric centres.

O que nos liga é Optimus

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