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4-Traders Homepage  >  Equities  >  Tokyo  >  Sony Corp    6758   JP3435000009

SONY CORP (6758)

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Sony : Introduces New α6300 Camera with World's Fastest Autofocus at Exclusive Event hosted by Miami Celebrity Iconic Portrait Photographer Brian Smith

02/07/2016 | 04:38am US/Eastern


   • New Mirrorless Camera Features World's Fastest AF speed and Highest Number of AF points plus Newly Developed 24.2 MP APS-C Sensor, High Resolution 4K Video Recording and More
   • Launched at exclusive event which showed guests the key to creating thought-provoking conceptual images

Dubai-UAE:Sony today introduced the latest addition to their award winning line-up of mirrorless cameras, the α6300 at an exclusive event hosted by Miami Celebrity Iconic Portrait Photographer Brian Smith. Sponsored by Sony the event, entitled 'Secrets to Great Portraits', demonstrated to guests how to engage subjects and capture the essence of personality in a single portrait. Smith shared the keys to creating thought-provoking conceptual images to lift portraits to the next level.

It was designed to showcase the new α6300 innovative camera that enables Smith's creativity, highlighting the new high-tech features and benefits. Smith also introduced the new Sony G Master™ brand of interchangeable camera lenses. The new brand includes three E-mount full frame lenses including a 24-70mm constant F2.8 standard zoom, an 85mm F1.4 prime and a 70-200mm constant F2.8 telephoto zoom.

The versatile α6300 camera is equipped with a newly developed 24.2 MP APS-C sized Exmor CMOS sensor that works together with a BIONZ X image processing engine to produce outstanding image quality throughout the entire ISO sensitivity range ISO 100 – 51200.  The new α6300 can also shoot and record high resolution 4K video with full pixel readout and no pixel binning in the popular Super 35mm format.

The camera boasts an unrivalled 4D FOCUS™ system that can lock focus on a subject in as little as 0.05 seconds, the world's fastest AF acquisition time1.  Additionally, the α6300 has an incredible 425 phase detection AF points that are densely positioned over the entire image area – the world's highest number of AF points on any interchangeable lens camera2, and can shoot images at up to 11 frames per second with continuous autofocus and exposure tracking.

The α6300 with SELP1650 lens will be available in selected Middle East countries from March 2016.

UAE suggested retail price:

α6300 (body only)

AED 9,999

α6300 (single lens)

AED 4,699

About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Recording Media and Energy, Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 262 accredited third party service centers reinforces Sony's presence in key markets in the region.

(c) 2016 mid-east.info Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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