Log in
Login
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  Equities  >  Tokyo  >  Sony Corp    6758   JP3435000009

SONY CORP (6758)

SummaryChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 

Sony's PS4 tops Xbox One as gamers' holiday choice: Reuters/Ipsos poll

share with twitter share with LinkedIn share with facebook
share via e-mail
0
09/29/2013 | 03:07pm CEST

More U.S. shoppers prefer Sony Corp's upcoming PlayStation 4 than Microsoft Corp's Xbox One, according to a Reuters/Ipsos poll, as the industry's two leading videogame console makers prepare to do battle this holiday season.

Asked about their interest in dedicated game devices, 26 percent of 1,297 people surveyed online last week say they are likely to purchase the new PlayStation 4 when available, versus 15 percent opting for the Xbox One.

The rift widens among those below the age of 40. Of that group of 408 people, 41 percent picked Sony's PS4 versus 27 percent for Microsoft's Xbox One, according to a Reuters/Ipsos poll conducted from Sept 23 to Sept 27.

Though based on a limited sample, the results potentially point to a lopsided battle during the crucial holiday season, with Microsoft and Sony hoping to get their newest consoles into U.S. households. Apart from games, they act as conduits for living-room entertainment, from TV shows to music.

Microsoft came under fire from gamers after initially saying it would set restrictions on used games, and require an Internet connection to play. After a flurry of complaints, the company reversed its policies in June. In contrast, Sony has consistently touted support for used games and offline gameplay at industry events. And the PS4 comes $100 cheaper.

Sony said at video game industry trade show in Germany that it had received more than 1 million pre-orders for its upcoming console, while Microsoft has revealed only that preorders for the Xbox One exceeded those of its predecessor, the 360, eight years ago.

Microsoft "couldn't make up their mind and Sony hadn't wavered from the beginning," said 26-year-old gamer Christopher Turner from Salem, Alabama, who intends to spend his cash on the PS4. "The PlayStation 4 is for both hardcore and casual gamers."

But 56-year-old participant Jon Leigh, who plays six to 10 hours of video games a week and lives in Harlan, Kentucky, thinks the Microsoft controversy won't sway Xbox fans.

"People who use Microsoft products will continue to use them, he said. Leigh will go with the Xbox One because of its upgraded "Kinect" motion sensor, and because he's more familiar with the Xbox than the PlayStation.

The $399 PS4 and $499 Xbox One represent the first major upgrades of mainstream gaming hardware in years, setting game developers scrambling to put out new releases that take advantage of better graphics and faster processors.

They are scheduled to hit store shelves from mid-November, about a year after Nintendo's slow-selling Wii U. Of the 1,297 respondents, only 3 percent said they now played games on the Wii U, versus 20 percent on the Xbox 360, 20 percent on computers, and 18 percent on Sony's PlayStation 3.

REVERSING THE TIDE

More broadly, the shrinking videogames industry hopes the advent of the two new game consoles can breathe fresh life into a sector battered by the proliferation of free games on mobile devices and PCs, as well as on social networks like Facebook Inc's.

Indeed, 64 percent of total respondents said they would not buy any new game hardware at all this season, when posed with choices ranging from the Xbox and PS4 to Nintendo's 2DS and Valve's Steam Box.

The Reuters/Ipsos poll underscored strong interest in Activision Blizzard Inc's "Call of Duty: Ghosts," slated for November, which will try and take on Take-Two Interactive Software's mega-hit, "Grand Theft Auto V."

GTA V, the latest in the critically acclaimed series that helped ignite a nationwide debate about violence in the media, became the fastest game to hit the $1 billion sales-mark, just three days after sales began on Sept 17.

About a quarter of 715 participants who owned gaming devices said they were likely to buy GTA V, while 22 percent said they would pick up a copy of "Ghosts," the latest from Activision's money-spinning Call of Duty franchise.

Analysts say GTA V, which won rave reviews, benefited from pent-up demand as the first major game from the franchise in five years. In contrast, Activision spits out a new Call of Duty game annually. Last year's "Call Of Duty: Black Ops II" raked in $500 million on its first day.

Ubisoft's historical action-game "Assassin's Creed IV: Black Flag" came in third place in the poll with 19 percent expressing interest. Electronic Arts' "Madden NFL 25" and shooter "Battlefield 4" were the participants' fourth and fifth choices, respectively.

(Editing by Edwin Chan and Leslie Gevirtz)

By Malathi Nayak

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on SONY CORP
06:56a COMIC CON 2016 : Brie Larson to play Captain Marvel
07/23 SAMSUNG ELECTRONICS : Karbonn to invest Rs 150 cr to set up Smart TV manufacturi..
07/22 SONY : Launches the Z Series, the Ultimate 4K HDR Ultra HD TV
07/22 MICROSOFT : rolls the dice in a huge Xbox gamble
07/22 SONY : Court ruling traps Kesha in record contract
07/22DJPoké mon Go' Catches On in Japan
07/22 SONY : Teenage metal trio Unlocking the Truth get down to business in 'Breaking ..
07/21 SONY : Patent Issued for Imaging Apparatus and Shutter Operation Selecting Metho..
07/21DJAdvanced Micro Devices Swings to a Profit
07/21 SONY : Patent Issued for Radar Apparatus and Method (USPTO 9389306)
More news
Sector news : Household Electronics - NEC
07/21DJSAMSUNG ELECTRONICS : China Urges U.S. to Hear Opinions in Anti-Dumping Duties o..
07/20DJU.S. to Charge Duties on Some LG, Samsung Washing Machines
07/20DJSAMSUNG ELECTRONICS : U.S. to Charge Duties on Some Samsung, LG Washing Machines..
07/20DJLG ELECTRONICS : Qualcomm Chip Shipments Power Quarterly Results
07/08DJPanasonic Still Bullish on Tesla Battery Venture
More sector news : Household Electronics - NEC
News from SeekingAlpha
07/22 Videogame spending declines 26% as hardware falls off
07/22 AMD : Consoles Save The Day
07/21 Sony cutting U.S. jobs amid studio struggles
07/20 Nintendo's Pokémon Go Plus - A Big Plus For Wearables
07/20 Strong Gaming Console Generation Getting Even Better For Microsoft And Sony
Advertisement
Financials ( JPY)
Sales 2017 7 808 515 M
EBIT 2017 -
Net income 2017 106 282 M
Finance 2017 803 140 M
Yield 2017 0,77%
P/E ratio 2017 37,97
P/E ratio 2018 16,09
EV / Sales 2017 0,41x
EV / Sales 2018 0,38x
Capitalization 4 035 329 M
More Financials
Chart SONY CORP
Duration : Period :
Sony Corp Technical Analysis Chart | 6758 | JP3435000009 | 4-Traders
Full-screen chart
Technical analysis trends SONY CORP
Short TermMid-TermLong Term
TrendsBullishBullishNeutral
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 26
Average target price 3 700  JPY
Spread / Average Target 16%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Kazuo Hirai President, Chief Executive Officer & Director
Osamu Nagayama Chairman
Kanemitsu Anraku Independent Director
Takaaki Nimura Independent Director
Joichi Ito Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
SONY CORP8.05%37 989
PANASONIC CORPORATION-15.95%23 797
LG CORP--.--%9 860
LG ELECTRONICS INC.--.--%8 061
TCL CORPORATION--.--%6 429
CASIO COMPUTER CO LTD-48.72%3 703
More Results