NEW YORK, Oct. 28, 2014 /PRNewswire/ -- Sotheby's new multi-media global brand campaign, created by TBWA\London, has launched in print, out-of-home and across digital platforms in Hong Kong, New York and London.

http://photos.prnewswire.com/prnvar/20141028/154795

The campaign was developed to reassert Sotheby's position as the world's preeminent player in the art market, by demonstrating its unassailable expertise and passion for art.

The campaign is TBWA's first for the iconic brand since being awarded the account earlier in the year.

The individual executions all support key autumn sales - The Impressionist and Modern sale in New York, The Important Watch sale in Geneva, The Italian Sale in London and the Mellon Estate sales in New York. Some of the key pieces include a Rothko from the Schlumberger estate, the Flawless Blue Diamond from the Mellon estate, a Van Gogh, a Giacometti, a Modigliani and the Graves Watch.

Alfredo Gangotena, Chief Marketing Officer for Sotheby's, commented, "The brand campaign is very disruptive when you consider the conventions of auction houses and galleries. It does far more than just show an image of a work of art - it celebrates the art with a distinctive storytelling voice."

Peter Knowland, Global Brand Leader at TBWA\London, added, "We have put Sotheby's expert knowledge and passion for art at the heart of the campaign. Every execution is an invitation to encourage more people to discover the extraordinary world that is Sotheby's."

The print components of the campaign will be running regularly in the Financial Times, The New York Times and the South China Morning Post.

About Sotheby's
Sotheby's has been uniting collectors with world-class works of art since 1744. Sotheby's became the first international auction house when it expanded from London to New York (1955), the first to conduct sales in Hong Kong (1973), India (1992) and France (2001), and the first international fine art auction house in China (2012). Today, Sotheby's presents auctions in 10 different salesrooms, including New York, London, Hong Kong and Paris, and Sotheby's BidNow program allows visitors to view all auctions live online and place bids from anywhere in the world. Sotheby's offers collectors the resources of Sotheby's Financial Services, the world's only full-service art financing company, as well as private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby's Contemporary Art department, and two retail businesses, Sotheby's Diamonds and Sotheby's Wine. Sotheby's has a global network of 90 offices in 40 countries and is the oldest company listed on the New York Stock Exchange (BID).

About TBWA Worldwide?
TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, Infiniti, Kraft, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.

About Omnicom Group Inc.?
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more news on the TBWA network, please visit http://tbwa.com/news.

Photo - http://photos.prnewswire.com/prnh/20141028/154795

SOURCE TBWA Worldwide