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PRESS CONTACT

Sotheby's Institute of Art +1 212 517 2773 Jonathan Friedlander j.friedlander@sia.edu

Sotheby's +1 212 606 7176 Melanie Brister Melanie.Brister@Sothebys.com


SOTHEBY'S INSTITUTE OF ART PARTNERS WITH ARTRON TO LAUNCH NEW PROGRAM OFFERINGS


Collaboration to focus on expanded educational programming, extending both organizations' global reach


New York, NY, January 27, 2016 - David C. Levy, President of Sotheby's Institute of Art, announced today a newly created partnership between Sotheby's Institute and Artron, a global leader in art publishing, media and information whose website, Artron.net, has become an indispensable guide to the Chinese art market and the art world at large.


Sotheby's Institute of Art will be developing and offering online educational courses, in addition to the Institute's advanced art education programs, to Artron's members and readers around the world. Through this strategic collaboration, the Institute will leverage Artron's expansive digital capabilities, facilities and audience development initiatives, partnering with them to deliver the best-in-class educational programming and art market expertise for which the Institute is known. These initiatives will expand and amplify both organizations' reach to new and existing audiences.


"The opportunity for Sotheby's Institute of Art to work collaboratively with Artron provides a unique platform upon which to make knowledge of the international art world available to a burgeoning audience," said Dr. Levy. "As the leading institution in art business education, Sotheby's Institute can provide privileged insights into the workings of the international art markets - one of today's most fascinating areas of economic growth. It is, therefore, an honor to be working with Artron as, together, we can make this fascinating subject more accessible to an eager and wider public."


"In the past, the education system in China focused on business and English language education, but in recent years we've witnessed a dramatic shift as art has become an increasingly important component of education overall," said Jie Wan, Founder and Chairman of Artron. "We see this growth continuing as galleries, educational institutions, museums and companies across a wide range of industries will require talented individuals who are familiar

with the complexities of today's art world. The collaboration between Artron and Sotheby's Institute of Art will create a new model in art education, generating new interest within China and across the international art world. This is a crucial milestone for both Artron and Sotheby's Institute of Art."


As their partnership continues to grow and expand, Sotheby's Institute of Art looks forward to continued collaboration with Artron, resulting in lectures, programs and additional initiatives that will deliver cutting-edge information on today's ever-evolving art world.


Sotheby's Institute of Art, a division of Cambridge Information Group, is the Graduate School of Art and its Markets. The Institute has campuses in London, New York and Los Angeles and offers a range of online courses, continuing education and executive education in cities around the globe. Originally conceived as a training program for connoisseurship by Sotheby's auction house in 1969, today Sotheby's Institute is one of the most prestigious degree-granting institutions of its kind and is recognized for pioneering the education of arts professionals. The Institute has more than 6,000 alumni worldwide who hold top positions in all facets of the international art world. For more information, please visit www.sothebysinstitute.com.


Cambridge Information Group (CIG) is a family-owned global investment firm with a portfolio of companies including Sotheby's Institute of Art, Bach to Rock and nytEducation, The School of The New York Times, among others. Its team has completed over 30 investments during the 2002-2013 period and is continuously expanding its areas of investment expertise across industries including information services, education and technology. Currently, the CIG family of companies employs more than 2,000 people in 34 countries. CIG builds companies for long- term success by reinvesting in the growth and development of existing portfolio companies as well as acquiring new businesses with sustainable growth and profitability. Its long-term investment perspective and commitment of personal time and resources differentiates it from traditional sources of private capital. For additional information, please visit www.cambridgeinformationgroup.com.


Artron Art Group, founded in 1993, is a comprehensive art and cultural services provider committed to the dissemination of art world news and information. With art data as a core competency, Artron's products and services include artist promotion, an artworks trading platform, art licensing and merchandising, and art media, printing and publishing. In October 2000, the organization founded Artron.net, the world's leading Chinese artworks website and China's largest comprehensive art service platform. Artron.net offers information, data and trading platforms to artists, designers, auction houses, galleries, dealers and art lovers around the globe. Through this initiative and others, Artron remains committed to the integration of art expertise with new digital technologies to facilitate the highest level of service and client experience.


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Sotheby's Inc. issued this content on 27 January 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 01 February 2016 23:30:16 UTC

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