Today, Boot Campaign, a military non-profit that donates to
soldiers healing from a variety of physical and emotional
combat wounds, announces their "Country Throwdown Tour
Contest" with Southwest Airlines. Anyone in the United
States can nominate an eligible military family to win a
pack of four VIP tickets to one of five stops on the
Country Throwdown Tour (http://www.countrythrowdown.com),
featuring country artists Gary Allan, Justin Moore, Rodney
Atkins, Josh Thompson, Sunny Sweeney, Eric Paslay, Florida
Georgia Line, and more. The public can nominate a
military family whose family member is active duty military
or received an honorable discharge within the last two
years, resides in the continental United States, and served
or is serving any branch of service, including the Guard
and Reserve. The nominations must include a 100-word
essay on why the family is deserving. Nominations
will be received from May 24 through June 25. Check
contest rules for specific entry periods.
Concert locations include Glen Allen, VA (June 13),
Pittsburgh (June 16), Milwaukee, WI (June 28), Chicago
(June 30), and Nashville (July 8). Winners selected for
each city will be flown courtesy of Southwest Airlines,
receive hotel accommodations, four tickets to the concert,
a chance to stand side stage and watch some of the artists
perform, a meet and greet with Gary Allan, and a pair of
the Boot Campaign's "Give Back Boots."
"The opportunity to provide a few service members and
their families a day of fun and time with each other is the
very least we can do," said Larry Murray, Director of
Operations for the Boot Campaign. "This contest gives
us the opportunity to take a few families that desperately
need a break and offer them an experience that they will
never forget amongst some of the best talent country music
has to offer. I am so very thankful that Southwest Airlines
and The Country Throwdown Tour have strapped on their boots
to make this a special trip and a summer highlight for
these military families."
Southwest
Airlines is providing roundtrip travel and hotel
accommodations to the winning families of the Country
Throwdown Tour Contest and has supported Boot Campaign
through ticket donations and participated in the Boot
Campaign's photo project with a photo of its Chairman,
President, and
CEO wearing a pair of "Give Back
Boots."
"We are excited to celebrate military families by
giving back to those who have given so much for our freedom
and our country," said Linda Rutherford, Southwest
Airlines Vice President of Communication and Strategic
Outreach. "We are looking forward to reading the
nominations of all these very deserving families, and
helping the winners enjoy this fun and musical
experience."
Southwest has a long history of supporting men and women in
uniform; the carrier has been recognized numerous times by
the Employer Support of the Guard and Reserve (ESGR) for
its commitment and support of the airline's Employees
who serve in the National Guard and Reserve; been named a
Top Military Employer by GI Jobs Magazine; and received
recognition for naming November Military Heroes month and
celebrating its partnerships with nonprofits focused on
active duty military, veterans, and families of military
members.
Nominate a military family for the Boot Campaign
"Country Throwdown Tour Contest" at Facebook.com:
https://www.facebook.com/bootcampaign/app_373036489404722.
For more information on the Country Throwdown Tour, visit:
http://www.countrythrowdown.com
The Boot Campaign
The Boot Campaign is a grassroots military appreciation and
veteran awareness campaign started by five women from
Texas, known as the Boot Girls. The Boot Girls
launched the Boot Campaign in 2009 to spread awareness of
the needs of military personnel returning home from combat
and express gratitude to current military. Through
the sale of military combat boots, the Boot Campaign
donates proceeds to a group of partner charities that work
with soldiers healing from a variety of physical and
emotional combat wounds, embodying the campaign motto that,
"When They Come Back, We Give Back." www.BootCampaign.com
About Southwest Airlines
Southwest Airlines continues to differentiate itself from
other low-fare carriers-offering a reliable product with
exemplary Customer Service. Southwest Airlines is the
nation's largest carrier in terms of originating
domestic passengers boarded and has acquired AirTran
Airways, now a wholly owned subsidiary of Southwest
Airlines Co. Southwest serves 73 cities in 38 states and
remains one of the most honored airlines in the world known
for its commitment to the triple bottom line of
Performance, People, and Planet. To read more about how
Southwest is doing its part to be a good citizen, visit southwest.com/citizenship to
read the Southwest Airlines One Report™. Based in Dallas,
Southwest currently operates more than 3,300 flights a day
and has more than 37,000 Employees systemwide.
About 4Fini Inc. and Kevin Lyman:
4Fini Inc.'s Kevin Lyman and Sarah Baer are the
creators and producers of the 2012 Country Throwdown Tour
Fired Up by Kingsford. The annual Country Throwdown Tour,
the only one of its kind in the world of country music,
brings together top-selling artists with talented, emerging
singer-songwriters in a festival environment where fans
enjoy a day-long stream of music on multiple stages.
Lyman and Baer also are co-producers of the highly
successful annual Rockstar Mayhem Festival, a summer metal
festival now in its fifth year. In addition, Lyman is
the producer and creator of the successful Vans Warped
Tour, the longest running traveling music and extreme
sports festival in the world today. With the Vans
Warped Tour, Lyman pioneered the successful integration of
corporate sponsors with the extreme lifestyle, creating a
blueprint for sponsorship integration widely duplicated in
the marketplace today. In 2005, Kevin teamed up with
John Reese to form Taste of Chaos, LLC (TOC, LLC) and
produced the Rockstar Taste of Chaos Tour. In 2007,
TOC, LLC presented the first annual Rockstar Mayhem
Festival, a summer metal festival featuring 15 metal bands
including headliners Slipknot and Disturbed.
A success by all standards, Rockstar Mayhem Festival
perhaps most notably integrated the camaraderie Lyman had
created on the Vans Warped Tour into a metal
festival. Kevin and his company 4Fini Inc. have
produced numerous other successful tour
productions. Kevin is a music industry authority on
multiple corporate branding projects, helping companies
maintain the valuable street level credibility that endears
their products to the youth market.
SOURCE Southwest Airlines
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