Sports Direct International : AGM

24 August 2016

SPORTS DIRECT INTERNATIONAL PLC

('Sports Direct' or the 'Company')

Sports Direct International plc Open Day

The Board is pleased to announce that the Company will be hosting an Open Day on Wednesday, 7 September 2016, at its premises in Shirebrook. The purpose of the Open Day is to enable the Board to engage with as many people as possible in an open discussion about the business.

The Open Day will commence with the Annual General Meeting, which is being held at 11.00am in the Auditorium, Unit D, Brook Park East, Shirebrook, NG20 8RY. The Board would also like to extend an invitation to the Annual General Meeting to those who are not shareholders of the Company, but who may wish to attend as observers.

To view the Agenda of the Open Day and to register to attend any of the sessions, please follow this link:www.eventbrite.co.uk/e/sports-direct-international-plc-open-day-registration-27211479267

Please note that registration is required to attend any of the sessions of the Open Day (except for shareholders who wish to attend the Annual General Meeting), and participation may be limited due to the capacity of the Auditorium and the Site Tours. Registration will close at 6pm on Friday, 2 September 2016.

The Board would like to encourage all of those with questions about the Company to attend, and so that we may be able to answer as many questions as possible, please pre-register your questions when you register to attend via the above link.

Ends.

Sports Direct International plc

Dave Forsey, Chief Executive

Matt Pearson, Acting Chief Financial Officer

T. 0344 245 9200

KBA PR

Keith Bishop

T. 0207 734 9995