SSP, a leading operator of food and beverage outlets in travel locations worldwide, has agreed a contract to run two new outlets at Shanghai Pudong International Airport.

The contract will see the opening of two highly successful Asian brands - Hong Kong-style roast Tai Hing, and Café Deco, an airport outlet of the famous Hong Kong restaurant.

Commenting on the new contract, Li Yang, managing director of SSP China said; "The success of our recent initiatives working in partnership with Shanghai Pudong during the rebranding of its Terminal 2 demonstrated our operational skills and business capabilities. It is these skills and capabilities that have been key factors in helping us to secure this important new win. In addition, the client was impressed by the brands we were able to offer, and the strength of our commercial proposition."

Both outlets are located in Terminal 1, and are well situated adjacent to a new retail area just after security in the domestic airside precinct. Each spanning 230 square metres, they are scheduled to open in January 2015.

The tender process was hotly contested, with SSP winning the contract in the face of strong competition from both local and international operators.  

·         The new Tai Hing outlet will be the second at the airport, and will build on the success of the brand at Terminal 2. The brand, which was created in the late eighties, is now one of the largest Hong Kong-style chain restaurants in the city, and is highly popular across the Asian region.

·         The renowned Victoria Peak restaurant Café Deco is also a well-established feature at the airport's Terminal 2. The different passenger demographic and dwell-time at this domestic terminal will mean the menu at this second location will have a more Asian focus and it will be designed in contemporary café styling.



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