If your business is suffering from low workforce motivation, consider
adding an incentive program. According to survey results from Staples
Advantage, the business-to-business division of Staples, Inc.,
incentive programs - which reward employees for meeting
performance-based milestones - can help bolster performance and morale.
Results show that one-third of office workers would even be willing to
put in an extra workweek each year if it meant their company would
Meanwhile, for employees that already participate in company-driven
incentive programs, the benefits are clear. These participants say the
programs have made them:
Feel more valued (85 percent)
Happier and more motivated at work (70 percent)
More loyal to their company (65 percent)
More productive and able to get better results (about 60 percent)
What Would You Give for An Incentive Program?
Results show that incentive programs can serve as valuable recruitment
tools. In fact, more than 70 percent of employees at companies without
incentive programs say they'd love to work for a company that has one.
In addition to working an extra week each year, these employees would be
willing to make other sacrifices if it meant their company would
implement an incentive program. For example:
30 percent say they would take on extra responsibilities
More than 40 percent would be in favor of forgoing the annual holiday
"Employees often love a little extra incentive to achieve goals - and
employers are eager to find unique ways to deliver results," said Anne
McKeough, vice president, Staples
Promotional Products, the promotional products and incentives
business for Staples Advantage. "Incentive programs promote a
competitive and rewarding culture and, if creatively and effectively
implemented, can strengthen company morale."
Best Practices for Implementation
While incentive programs are often tailored to the needs of individual
organizations, there are common elements and best practices that
contribute to success. These include aligning the program with
established business goals, selecting effective rewards, reinforcing
brand values, providing frequent redemption opportunities and promoting
involvement from every level of the business. Providing clear and timely
communication is also key to ensuring that employees know what is
available to them and how to attain it.
For companies that are starting or refining incentive programs, it's
also helpful to keep employee feedback in mind. Incentive program
participants' top two recommendations for improving their companies'
incentive programs were increasing the frequency of rewards and offering
more reward options. Participants also wish their programs recognized
Mentoring others (45 percent)
Fostering teamwork (40 percent)
Working on weekends (35 percent)
Driving company morale (35 percent)
Staples Promotional Products offers an extensive product selection as
well as services to help companies design and implement incentive
programs that engage and motivate employees, including:
Customized incentive programs for organizations
Company-branded, web-based reward portals
Personalization of rewards with company logos, images and slogans
Delivery of rewards
Incentive program analysis and consultation
Incentive Program Participants: In It to Win It
Incentives are often most effective when they're unique. The top five
most sought-after reward categories according to incentive program
participants are travel, electronics, small household appliances, bags
Respondents recounted some of the most memorable rewards they'd received
- spanning everything from mini-fridges and home theaters to trips
abroad and even doggie life jackets. These items are desired so much
that more than 60 percent admit to coveting what their coworkers have
About the Survey
Staples Advantage conducted an online survey, with responses from more
than 170 office workers at companies of various sizes and across
industries. The survey, completed in July 2011, queried both incentive
program participants, as well as employees whose companies do not
currently offer incentive programs. Respondents spanned various levels
and departments within their organizations.
About Staples Advantage
Staples Advantage, the business-to-business division of Staples, Inc.
(Nasdaq: SPLS), serves organizations of 20 or more employees up to the
Fortune 1000, including global businesses, local, state and federal
government, healthcare organizations and educational institutions. The
Staples Advantage one source solution includes comprehensive products
and services from office supplies, technology and printing to
promotional products, furniture and facility supplies. Dedicated to
providing organizations with greater cost savings and improved ordering
efficiencies, Staples Advantage provides a customized level of account
support and best-in-class customer service. More information is
available at http://www.staplesadvantage.com/.
Staples is the world's largest office products company and a trusted
source for office solutions. The company provides products, services and
expertise in office supplies, copy & print, technology, facilities and
breakroom, and furniture. Staples invented the office superstore concept
in 1986 and now has annual sales of $25 billion, ranking second in the
world in eCommerce sales. With 90,000 associates worldwide, Staples
operates in 26 countries throughout North and South America, Europe,
Asia and Australia, making it easy for businesses of all sizes, and
consumers. The company is headquartered outside Boston. More information
about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
Follow Staples on Twitter at http://www.twitter.com/staplestweets
and on Facebook at http://www.facebook.com/staples.
Nina Akerley, 508-253-1078
Murphy Group, Inc.
Sara Card, 781-418-2431