Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nasdaq  >  Staples, Inc.    SPLS

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector news 

STAPLES : Makes Back to School Easy for Parents, Kids; Launches New Ad Campaign July 24

share with twitter share with LinkedIn share with facebook
share via e-mail
0
07/19/2011 | 10:30pm CET

Staples, Inc. (NASDAQ: SPLS), the world's largest office products company and top retail destination for back to school, today revealed a new back-to-school advertising campaign featuring prime-time television star and "Young Artist Award" winner, Rico Rodriguez. The campaign will spotlight Staples as a one-stop shopping destination for all parents and students to get their back-to-school products. Two of the spots, starring Rico Rodriguez, highlight the breadth of products and great deals at Staples and can be viewed by clicking on this link.

Rico Rodriguez teams up with Staples to give the Boys & Girls Club of Burbank and East Valley a snea ...

Rico Rodriguez teams up with Staples to give the Boys & Girls Club of Burbank and East Valley a sneak preview of the company's new back-to-school ad campaign along with free backpacks filled with supplies at the Burbank, Calif. Staples store. (Photo: Business Wire)

"Staples is the top destination for back-to-school shopping with great deals all season long," said Jevin Eagle, executive vice president, merchandising and marketing, Staples, Inc. "We have amazing deals and a huge selection of school supplies and technology for students."

New Campaign Details

A total of four 15-second broadcast spots featuring award-winning actor Rico Rodriguez will launch July 24 on high-profile national networks and cable shows, including America's Got Talent and NCIS. As part of the campaign, Rico will also be featured in 12 short videos showcasing great products such as backpacks, binders, computers, pencils and pens as part of Staples' comprehensive online Back to School Center. The campaign was created by McCann Erickson, New York.

"Rico is the perfect choice to engage moms and students by communicating that Staples brings easy to back-to-school shopping," said Steve Fund, senior vice president, global marketing, Staples, Inc. "Smart and wise beyond his years, he provides credibility and authenticity to this clever TV campaign to break through the back-to-school clutter this season."

Staples will also produce one Spanish language 30-second spot in line with the overall campaign theme.

EDITORIAL NOTE: For HD video footage of Rico's special appearance today at Staples, please download from the following link: https://rcpt.yousendit.com/1174232343/34787bd5d2e50e76da64802dd8f16f36.

Back-to-School Deals

Staples offers unbelievable deals on core school supplies with items being sold almost every week at a penny, nickel or quarter, plus weekly dollar deals.

New this year, Staples introduced a back-to-school Savings Pass, which allows customers to save 15% all season long on top of the already discounted prices. The Savings Pass is available for purchase now until Aug. 13 for $10. It is can be used through Sept. 17 and is valid on all supplies such as pens, pencils, paper and notebooks plus calculators and backpacks. For more information, visit www.staples.com/savingspass.

Additionally, Staples offers a huge selection of backpacks at 25-50% off all season long.

Staples is also offering more savings on the latest technology. When students purchase select laptops and show their student ID or college acceptance letter, they will receive a $100 Visa prepaid card via Easy Rebate. These select laptops include the Dell Inspiron 15R-15.6", HP Pavilion dm4-2070 14", Samsung Princeton 11.6" and the Toshiba R845 14". The Samsung and Toshiba models include Microsoft Office Home and Student 2010 full version pre-installed (a $119 value).

For students who want to avoid any downtime due to PC problems throughout the year, Staples EasyTech services offer a new, one-year "Peace of Mind Package" for $99 on all PC tech support for any new PC.

About Staples:

Staples is the world's largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 90,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes, and consumers. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media.

Follow Staples on Twitter at http://www.twitter.com/staplestweets and on Facebook at http://www.facebook.com/staples.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6799348&lang=en

Staples, Inc.
Carrie McElwee, 508-253-1405
carrie.mcelwee@staples.com
or
Tilson PR
Jackie Guzman, 561-998-1995
jguzman@tilsonpr.com


© Business Wire 2011
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on STAPLES, INC.
12/01 STAPLES : Launches New Designs for Exclusive Cynthia Rowley Collection Just in T..
12/01 STAPLES : Calling all Ecovators! The Staples Superpower your School Contest is N..
11/29 STAPLES : Research Reports on Specialty Retail Equities -- Alibaba, eBay, Office..
11/25 STAPLES : Hilco Capital to Acquire Staples UK from Staples
11/24 STAPLES : REGION THANKSGIVING A world of thanks
11/22 STAPLES INC : Entry into a Material Definitive Agreement, Termination of a Mater..
11/22 STAPLES : #ThinkStaples this Holiday Season
11/18 STAPLES : Business Advantage and Metropolis Magazine Reveal Winners of “To..
11/18 STAPLES : Hilco Capital to Purchase Staples' UK Retail Business
11/18 STAPLES : From Office Cleaning to Workplace Yoga, Staples and Managed by Q Team-..
More news
Sector news : Other Specialty Retailers - NEC
12/01DJAdidas Plots for More Gains in U.S.
11/26 Retail stock rally leaves few bargains for investors
11/24 FROM BOOKS TO BANKS : Investors place bets against Italy meltdown
11/21DJSM Investments Plans PHP20 Billion Bond Issue Mainly for Investments
11/15DJGAP : Names Former Kraft Finance Chief as Next CFO
More sector news : Other Specialty Retailers - NEC
News from SeekingAlpha
12/02 The 5 Best Stocks In Each Sector Since The Election
11/29 Cyber Monday wrap and retail outperformers
11/22 Margin improvement lights a candle in retail
11/19 Tracking John Paulson's Paulson & Company Portfolio - Q3 2016 Update
11/18 WALL STREET BREAKFAST : Major Overhaul At Volkswagen
Advertisement
Financials ($)
Sales 2017 20 250 M
EBIT 2017 935 M
Net income 2017 -335 M
Debt 2017 163 M
Yield 2017 4,95%
P/E ratio 2017 -
P/E ratio 2018 10,71
EV / Sales 2017 0,32x
EV / Sales 2018 0,31x
Capitalization 6 271 M
More Financials
Chart STAPLES, INC.
Duration : Period :
Staples, Inc. Technical Analysis Chart | SPLS | US8550301027 | 4-Traders
Full-screen chart
Technical analysis trends STAPLES, INC.
Short TermMid-TermLong Term
TrendsBullishBullishNeutral
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 15
Average target price 9,64 $
Spread / Average Target -0,04%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Shira D. Goodman President, Chief Executive Officer & Director
Ronald L. Sargent Chairman
Christine T. Komola Chief Financial Officer & Executive Vice President
Thomas Conophy Chief Information Officer & Executive VP
Paul F. Walsh Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
STAPLES, INC.2.11%6 291
SM INVESTMENTS CORPORA..--.--%15 276
TRACTOR SUPPLY COMPANY-12.20%9 982
NEXT PLC-33.10%9 054
MARKS AND SPENCER GROU..-27.94%6 687
DUFRY AG4.00%6 655
More Results