Respondents Confess Administrative Assistants Know More About Their
Day Than Their Spouse Does in Staples.com Survey for National
Administrative Professionals' Day on April 25
In honor of National Administrative Professionals' Day, a Staples.com
survey provides insight on the "office VIP," finding the administrative
assistant more crucial than the boss in many offices. Staples.com
conducted a non-scientific poll with social media followers on Twitter
about the office manager role. The survey found nearly two-thirds (65.2
percent) felt the office would be more likely to fall apart without the
administrative assistant than without the boss (30.3 percent).
In addition, the survey found administrative professionals fill many
"official" and "unofficial" jobs at the office. The majority of
administrative assistants who responded report their roles could be
described as all of the following - from crucial business
functions (human resources director, accountant) to personal support
(concierge, therapist), even the impossible (magician, miracle worker).
Most non-administrative professionals respondents report that the
administrative assistant knows their day better than their spouse (41.6
percent versus 33.5 percent). And when polled which fictional television
administrative assistant non-administrative professionals would most
like to have at their businesses, Pam Halpert of The Office eked
out Mimi Bobeck of The Drew Carey Show (31.4 percent vs. 28.9
percent) as the top choice. Joan Holloway of the popular AMC show Mad
Men was a distant third (19.6 percent).
The jury is out on whether National Administrative Professionals' Day is
a day of gifting. The majority of administrative professionals (62
percent) report they are not likely to receive anything this year, in
contrast to the majority of non-administrative professionals (67.8
percent) polled who said they plan to give a gift, with gift cards
ranking supreme (26.2 percent), followed by flowers (19 percent) and
food items (16.9 percent).
"This survey highlights what most people already know - administrative
assistants are crucial to a successful business," said Anabela Perozek,
vice president of marketing for Staples.com. "From magician to human
resources director, administrative professionals fill every role
imaginable in the office, and Staples is proud to help recognize and
celebrate these office VIPs on National Administrative Professionals'
Day and everyday."
To help recognize the administrative professional, Staples.com offers a
wide assortment of great gift options, from beautiful
stationary to the latest in tech, ranging from e-readers
Staples also offers specialty dessert
gift baskets, as well as an assortment of coffee
and tea. For a one-of-a-kind gift, consider the customizable mugs or
t-shirts from Staples
Copy & Print Center. Staples gift
cards and egift cards are also popular and convenient options,
allowing the recipient to choose from the thousands of products
Also from the survey, on any given day, close to half of the
non-administrative respondents report that they are likely to ask the
administrative assistant for an office supply to borrow (42.9 percent).
Staples.com makes it easy to keep the office and breakroom
supplies stocked, offering thousands of products online. With its "easy
reorder" button, administrative assistants can easily order items
that the office uses everyday. In addition, all orders over $45 ship
free, an added benefit for Staples customers.
To celebrate National Administrative Professionals' Day, Staples is
teaming up with celebrity and administrative assistant Sarah Knight (@SarahK_LA),
assistant to Giuliana Rancic, E! News host and star of Giuliana
& Bill, and bloggers Vera Sweeney (@VeraSweeney)
of Lady and the Blog and Lindsey Holder (@SavvyAssistants)
of The Savvy Assistant to host a Twitter Party on April 25 from 1-2 p.m.
(EDT). Follow @Staples and
use #CelebrateAdmins hashtag to join the conversation and enter to win
great prizes, including office supplies and tech products.
About the Survey
The Staples.com #CelebrateAdmins Survey was launched on Staples Facebook
page April 5, 2012 and tweeted out to followers on April 6, 2012. The
survey closed April 15, 2012 and received 624 responses.
Staples is the world's largest office products company and a trusted
source for office solutions. The company provides products, services and
expertise in office supplies, copy & print, technology, facilities and
breakroom, and furniture. Staples invented the office superstore concept
in 1986 and now has annual sales of $25 billion, ranking second in the
world in eCommerce sales. With 88,000 associates worldwide, Staples
operates in 26 countries throughout North and South America, Europe,
Asia and Australia, making it easy for businesses of all sizes, and
consumers. The company is headquartered outside Boston. More information
about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
Follow Staples on Twitter at http://www.twitter.com/staples
and on Facebook at http://www.facebook.com/staples.
Mark Cautela, 508-253-3832