Please replace the photo with the accompanying corrected photo.
The first Evolution Fresh(TM) store opened on March 19, 2012, introducing customers to a unique, premium juice and food experience. (Photo: Business Wire)
The release reads:
EVOLUTION FRESH REVOLUTIONIZES $3.4 BILLION COLD-CRAFTED JUICE
CATEGORY WITH THE OPENING OF ITS FIRST STORE
Starbucks Introduction of Refreshed Brand Corresponds with Store
Opening in Bellevue, Wash. and Presence in Grocery Channels
Four months after acquiring Evolution Fresh, Inc., Starbucks Coffee
Company (NASDAQ:SBUX) today announced the opening of the first Evolution
Fresh store and the transformation of the brand's look and feel to
better reflect the pure, natural ingredients in each beverage and its
strategic expansion and growth. The Bellevue, Wash. store opening and
refreshed branding positions Evolution Fresh as a leader in the $3.4
billion and growing cold-crafted juice category and furthers its
commitment to evolve and enhance the customer experience with innovative
and wholesome products.
Health Meets Design Experience
Today's opening of the first Evolution Fresh store introduces customers
to a unique, premium juice and food experience. Combining fresh, natural
ingredients with culinary and globally-inspired recipes, each order is
personalized and handcrafted to create delicious offerings - including
wraps, salads, soups and more. Evolution Fresh is also offering
vegetarian and vegan offerings - to help customers get the most out of
life, whether in-store or on-the-go.
The experience begins when customers enter the retail store. A
captivating one-of-a-kind, patent-pending interactive juice wall
displays educational and entertaining digital illustrations of juices
and smoothies being handcrafted. As customers experience the store,
they'll be able to order personalized fresh hot and cold food items at
the food counter or grab ready-to-drink beverages and food items to go.
"Evolution Fresh is a revolutionary new approach to serve our changing
lifestyles," said Arthur Rubinfeld, president, Global Store Development.
"The Evolution Fresh store offers super-premium juices and foods that
are alive with fresh-picked, natural flavor and taste great."
In addition, Evolution Fresh is designed and constructed to meet
Leadership in Energy and Environmental Design (LEED®)
certification. The store includes many LEED-certified features,
including its urban location, locally-sourced materials and reused and
recycled components, as well as elements that lend to water and energy
conservation and waste reduction.
Ready-to-Drink (RTD) Beverages
Beginning today, the refreshed Evolution Fresh brand will cycle into
grocery channels. The new branding clearly reflects the vibrancy of
real, pure ingredients and products, highlighting the fact that the
juice is never heated due to Evolution Fresh's innovative use of high
pressure processing (HPP). After cold pressing and squeezing the juice,
an innovative technology called High Pressure Processing (HPP) is used
to retain more of the flavors, vitamins and nutrients of raw fruits and
"Evolution Fresh sets a new standard in premium cold-crafted juice. We
are making real juice that has more of the nutrients and flavors from
the fruits and vegetables from which it comes from," said Jeff
Hansberry, president, Channel Development. "We have a tremendous
opportunity to change people's lives not only by making premium-quality,
natural juices and foods more readily available, but also by offering an
extensive variety of choices for customers to select the best options
for their lifestyle."
The brand refresh also marks the company's commitment to bringing
customers products that are never heated and to continued innovation to
the category. Evolution Fresh plans to build on its product line-up with
new seasonal and core juices that are never heated through high pressure
Starbucks acquired Evolution Fresh in November 2011. Since then,
Evolution Fresh's distribution has expanded to additional grocery
channels and will be further expanded in Starbucks company-owned retail
stores later this year.
About Evolution Fresh, Inc.
Evolution Fresh offers pure juices and natural foods to provide
delicious nutrition to consumers. Acquired by Starbucks in 2011,
Evolution Fresh is one of the few major juice companies in the U.S.
using high pressure processing (HPP) to preserve fresh-picked flavor and
capture more of the vitamins, minerals, and nutrients of fruit and
vegetables - this juice is squeezed fresh, bottled cold and never
heated. Evolution Fresh offers an extensive portfolio of bottled juices,
available in grocery retailers (and soon through Starbucks stores) on
the West Coast, and serves customers seeking super-premium juices and
foods through a differentiated retail store experience in Bellevue,
Washington. Together, Starbucks and Evolution Fresh seek to make
incredible nutrition widely accessible. To learn more about Evolution
Fresh, please visit us online at www.evolutionfresh.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50208047&lang=en
Marianne Duong, 206-318-7100