Starbucks Coffee Company (NASDAQ:SBUX) today welcomes the return of the
iconic Pumpkin Spice Latte (PSL), back for its 10th
anniversary. Starbucks is celebrating the beloved beverage's 10th
season as a fall tradition, which fans have established as the company's
most popular seasonal beverage of all time, having purchased more than
200 million beverages since it was first introduced in 2003.
Starbucks(R) Pumpkin Spice Latte celebrates its 10th anniversary as a fall tradition. (Photo: Business Wire)
The Starbucks® Pumpkin Spice Latte is a perfectly handcrafted signature
espresso beverage that features freshly steamed milk, rich and creamy
pumpkin flavored sauce, and warm seasonal spices such as cinnamon,
ginger, nutmeg and clove. The beverage is finished with a dollop of
whipped cream and Starbucks pumpkin spice topping and is customizable to
meet customers' unique taste preferences.
"There's always so much excitement and anticipation for the return of
Starbucks® Pumpkin Spice Latte each year, and it has become our most
popular seasonal beverage of all time," said Cliff Burrows, group
president, Americas, Europe, Middle East and Africa (EMEA). "We hear
from our customers year-round that drinking their first Pumpkin Spice
Latte is when they know fall has arrived."
To commemorate the iconic beverage's 10th year, September 3
through September 9, customers will receive 50 percent off the price of
the PSL 10 tumbler with the purchase of any Pumpkin Spice Latte
beverage, available at participating Starbucks stores in the U.S. and
Canada while supplies last.
To celebrate Starbucks PSL fans' decade of pumpkin devotion, customers
can purchase specially-designed merchandise including the PSL 10 mini
Starbucks Card (available at participating Starbucks® retail stores in
the U.S. and Canada and at www.Starbucks.com/Card)
and PSL 10 Tumbler (available at participating Starbucks® retail stores
in the U.S. and Canada and www.Starbucksstore.com).
"It's been great to see the trajectory over the past decade, because
when we launched PSL ten years ago--yes it has a nickname now--we took a
bit of a risk on a new innovation," said Peter Dukes, director of
espresso brand management at Starbucks and a co-creator of PSL. "You
just didn't see pumpkin-flavored food and beverages ten years ago the
way you do today."
Customers can also enjoy a variety of seasonal food and beverages like
the indulgently sweet new Chocolate Chai Tea Latte and Salted Caramel
Mocha. For customers who want Starbucks® Pumpkin Spice Latte on the go,
Starbucks VIA® Pumpkin Spice Flavored Coffee returns for a second year.
Also returning is Starbucks® Anniversary Blend, available in whole bean,
K-Cup® Packs and Verismo TM pods. Originally created in 1996 as a special
coffee to celebrate Starbucks 25th anniversary, this coffee is so
beloved by customers that it's become an annual tradition ever since.
Additionally, Starbucks select stores in the U.S. will offer a La
Boulange TM seasonal pumpkin cookie for a limited-time. For more
information about PSL visit http://psl.starbucks.com/.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with
stores around the globe, the company is the premier roaster and retailer
of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in
the experience, please visit us in our stores or online at www.starbucks.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130902005042/en/
Starbucks Coffee Company
Megan Adams, 206-318-7100