Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nasdaq  >  Starbucks Corporation    SBUX

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets 

Starbucks Corporation : More Than 200 Million Sold: Fans Celebrate the Return of the Original Pumpkin Spice Latte at Starbucks

share with twitter share with LinkedIn share with facebook
share via e-mail
0
09/03/2013 | 06:01am CET

A decade after it was first offered, Starbucks most successful seasonal beverage arrives in stores alongside fall favorites.

Starbucks Coffee Company (NASDAQ:SBUX) today welcomes the return of the iconic Pumpkin Spice Latte (PSL), back for its 10th anniversary. Starbucks is celebrating the beloved beverage's 10th season as a fall tradition, which fans have established as the company's most popular seasonal beverage of all time, having purchased more than 200 million beverages since it was first introduced in 2003.

Starbucks(R) Pumpkin Spice Latte celebrates its 10th anniversary as a fall tradition. (Photo: Busine ...

Starbucks(R) Pumpkin Spice Latte celebrates its 10th anniversary as a fall tradition. (Photo: Business Wire)

The Starbucks® Pumpkin Spice Latte is a perfectly handcrafted signature espresso beverage that features freshly steamed milk, rich and creamy pumpkin flavored sauce, and warm seasonal spices such as cinnamon, ginger, nutmeg and clove. The beverage is finished with a dollop of whipped cream and Starbucks pumpkin spice topping and is customizable to meet customers' unique taste preferences.

"There's always so much excitement and anticipation for the return of Starbucks® Pumpkin Spice Latte each year, and it has become our most popular seasonal beverage of all time," said Cliff Burrows, group president, Americas, Europe, Middle East and Africa (EMEA). "We hear from our customers year-round that drinking their first Pumpkin Spice Latte is when they know fall has arrived."

To commemorate the iconic beverage's 10th year, September 3 through September 9, customers will receive 50 percent off the price of the PSL 10 tumbler with the purchase of any Pumpkin Spice Latte beverage, available at participating Starbucks stores in the U.S. and Canada while supplies last.

To celebrate Starbucks PSL fans' decade of pumpkin devotion, customers can purchase specially-designed merchandise including the PSL 10 mini Starbucks Card (available at participating Starbucks® retail stores in the U.S. and Canada and at www.Starbucks.com/Card) and PSL 10 Tumbler (available at participating Starbucks® retail stores in the U.S. and Canada and www.Starbucksstore.com).

"It's been great to see the trajectory over the past decade, because when we launched PSL ten years ago--yes it has a nickname now--we took a bit of a risk on a new innovation," said Peter Dukes, director of espresso brand management at Starbucks and a co-creator of PSL. "You just didn't see pumpkin-flavored food and beverages ten years ago the way you do today."

Customers can also enjoy a variety of seasonal food and beverages like the indulgently sweet new Chocolate Chai Tea Latte and Salted Caramel Mocha. For customers who want Starbucks® Pumpkin Spice Latte on the go, Starbucks VIA® Pumpkin Spice Flavored Coffee returns for a second year. Also returning is Starbucks® Anniversary Blend, available in whole bean, K-Cup® Packs and Verismo TM pods. Originally created in 1996 as a special coffee to celebrate Starbucks 25th anniversary, this coffee is so beloved by customers that it's become an annual tradition ever since. Additionally, Starbucks select stores in the U.S. will offer a La Boulange TM seasonal pumpkin cookie for a limited-time. For more information about PSL visit http://psl.starbucks.com/.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

Starbucks Coffee Company
Megan Adams, 206-318-7100
press@starbucks.com


© Business Wire 2013
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on STARBUCKS CORPORATION
02/23 FRESHII : Partners with Experienced Starbucks Franchisee to Grow Across the Pond
02/23 STARBUCKS : Debuts Nitro Cold Brew in the UK
02/22 STARBUCKS : Reserve Jamaica Blue Mountain Coffee Returns for Limited Time
02/22 STARBUCKS : to Present at the UBS Global Consumer & Retail Conference
02/21 STARBUCKS : Expands FoodShare Program to San Antonio and Houston
02/18 STARBUCKS : to host 100 more 'Coffee with a Cop' events
02/15 STARBUCKS : International actors in coffee sector meet in Ethiopia
02/15 STARBUCKS : New Starbucks Blonde Espresso Roast Debuts in Canada
02/15 STARBUCKS : ​Starbucks to test coffee and ice cream concoction
02/14 STARBUCKS : to test coffee and ice cream concoction
More news
Sector news : Restaurants & Bars - NEC
02/24 EXCLUSIVE : Business communications services provider 8x8 explores sale - source..
02/23 BID : South Africa's Bidcorp can tap $1.2 billion for acquisitions
02/20 MCDONALD : Hong Kong union joins critics of McDonald's HK, China sale, sees pay ..
02/17 Spotify-backed Soundtrack Your Brand raises $22 million for expansion
02/14DJIn Trump Age, Taking a Different Tack on Workplace Diversity
More sector news : Restaurants & Bars - NEC
News from SeekingAlpha
02/23 Can 20 Financial Ratios Measure A Company's Moat Just Like Morningstar? Updat..
02/20 President Trump's Analyst?
02/20 STARBUCKS : You're Probably Ignoring This Valuable Asset
02/20 Starbucks Perks Up After Earnings Aftermath
02/19 COCKTAIL INVESTING EP 4 : Yellen, South Korea, Plastic Surgery And Mobile Advert..
Advertisement
Financials ($)
Sales 2017 22 905 M
EBIT 2017 4 691 M
Net income 2017 3 097 M
Debt 2017 1 062 M
Yield 2017 1,74%
P/E ratio 2017 27,23
P/E ratio 2018 23,64
EV / Sales 2017 3,71x
EV / Sales 2018 3,39x
Capitalization 83 999 M
More Financials
Chart STARBUCKS CORPORATION
Duration : Period :
Starbucks Corporation Technical Analysis Chart | SBUX | US8552441094 | 4-Traders
Full-screen chart
Technical analysis trends STARBUCKS CORPORA...
Short TermMid-TermLong Term
TrendsNeutralNeutralNeutral
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 32
Average target price 64,6 $
Spread / Average Target 12%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Howard S. Schultz Chairman & Chief Executive Officer
Kevin R. Johnson President, Chief Operating Officer & Director
Scott Harlan Maw CFO, EVP & Principal Accounting Officer
Gerri Martin-Flickinger Chief Technology Officer & Executive VP
Craig E. Weatherup Lead Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
STARBUCKS CORPORATION3.69%83 999
COMPASS GROUP PLC-2.20%30 215
SODEXO-5.40%16 817
RESTAURANT BRANDS INTE..13.45%12 991
DARDEN RESTAURANTS, IN..3.71%9 369
WHITBREAD PLC2.41%8 759
More Results