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STARBUCKS CORPORATION (SBUX)
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Starbucks Takes Evolution Fresh to Whole Foods

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08/27/2013 | 02:45pm CEST

Starbucks Corp. (>> Seabright Holdings Inc) said Tuesday that it's delving deeper in to the U.S. health food industry by taking its Evolution Fresh juice nationwide and stocking a new line of snack bars called Evolution Harvest through a partnership with retailer Whole Foods Market Inc. (>> Whole Foods Market, Inc.).

By the end of the year, Starbucks said it expects Evolution Fresh to be in about 8,000 U.S. cafes and grocery stores.

Starbucks has been working to diversify its traditional coffee business via more packaged products and food. It acquired Evolution Fresh, a fruit juice and smoothie specialist, in November 2011 for $30 million, and has launched other new ventures like a line of energy drinks and its own single-serve coffee and espresso brewer for home use.

Whole Foods will begin stocking 12 Evolution Fresh juices and three Evolution Harvest snack bars from today. The new line of snacks will eventually expand to include trail mixes, freeze-dried fruit and fruit snacks, opening up an opportunity for growth in a popular segment. Starbucks will start selling the Evolution Harvest snacks in its cafes this fall.

Starbucks has been selling PepsiCo.'s Naked Juice and KIND LLC's Kind snack bars in its cafes. Replacing those with its own brands of juices and snacks, a move the company believes will likely be more profitable and boost awareness of the "Evolution" name,

At Whole Foods, Evolution Fresh will compete with Bolthouse Farms juices, owned by Campbell Soup Co. Because Bolthouse Farms' juices are heat pasteurized, they have a longer shelf life, allowing them to be cheaper than fresh-pressed juices though with a loss of some nutritional value. Starbucks says Evolution Fresh juices are cold-pressed using high pressure processing to give them a longer shelf life than regular fresh-pressed juices, but still preserve the nutrients that are lost in traditional pasteurization.

Write to Annie Gasparro at [email protected]

Stocks mentioned in the article : Seabright Holdings Inc, Whole Foods Market, Inc.
Stocks mentioned in the article
ChangeLast1st jan.
STARBUCKS CORPORATION -0.66% 56.96 Delayed Quote.-0.16%
WHOLE FOODS MARKET, INC. 0.00%-End-of-day quote.36.51%
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Financials ($)
Sales 2018 24 888 M
EBIT 2018 4 598 M
Net income 2018 4 313 M
Debt 2018 3 569 M
Yield 2018 2,12%
P/E ratio 2018 16,96
P/E ratio 2019 20,74
EV / Sales 2018 3,30x
EV / Sales 2019 3,07x
Capitalization 78 605 M
Chart STARBUCKS CORPORATION
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Starbucks Corporation Technical Analysis Chart | SBUX | US8552441094 | 4-Traders
Technical analysis trends STARBUCKS CORPORATION
Short TermMid-TermLong Term
TrendsBearishNeutralNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 31
Average target price 64,0 $
Spread / Average Target 12%
EPS Revisions
Managers
NameTitle
Kevin Johnson President, Chief Executive Officer & Director
Rosalind Gates Brewer Group President, COO & Director
Howard D. Schultz Executive Chairman
Scott Maw Chief Financial & Accounting Officer, Executive VP
Gerri Martin-Flickinger Chief Technology Officer & Executive VP
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