Starwood Hotels & Resorts Worldwide, Inc : The Luxury Collection Hotels & Resorts and Savvy Seasoned Travelers Celebrate Greece with the Launch of New Destination Guide Book Published by Assouline

The Luxury Collection® Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today unveiled the limited-edition Greece Destination Guide, which is part of a carefully-crafted set of beautifully bound books published by Assouline. The book is a passport to the brand's impressive portfolio in Greece - seven iconic hotels and resorts that span the country--making it The Luxury Collection brand's third largest market behind only the United States and India. The launch of the Greece Destination Guide signifies the brand's commitment to the region as a timeless and treasured destination among global explorers. One such global traveler, hailing from Hollywood royalty with a Greek heritage, is Zoe Cassavetes who will be featured as the guide's guest contributor.

Starwood currently operates 10 hotels in Greece and continues to strengthen its long-established position as one of the leading luxury hotel operators in the region. In recent years, the company has added new hotels under The Luxury Collection brand, including The Romanos, a resort of The Luxury Collection in Costa Navarino, Greece in 2010.

"Greece remains one of the world's most mesmerizing destinations, and we are thrilled to share this guide with our guests who we know have an insatiable appetite to travel, explore and discover," said Paul James, Global Brand Leader, St. Regis® and The Luxury Collection Hotels & Resorts. "That Greece is our third largest market globally is a clear indication that the country's rich culture, distinctive heritage and indigenous treasures make it a 'must' for the most discerning travelers."

The Greece Destination Guide is a visually stunning journey through the country's most coveted destinations highlighting the recently-opened Romanos in Costa Navarino; the breathtaking Mystique and Vedema Resort in Santorini; Elounda's stylish Blue Palace Resort; and beautifully situated Santa Marina, Mykonos. Curated by noteworthy contributors, Chef Elias Mamalakis and Zoe Cassavetes, the guide features shopping and dining recommendations, cultural happenings and musings about hidden local favorites.

"There is something very romantic about being in the present while being able to feel and see a time long past," said guest contributor Zoe Cassavetes. "Greece is completely unique in that way."

The Luxury Collection Hotels & Resorts has also enlisted discerning travelers from around the world including renowned author Francisca Matteoli, choreographer Blanca Li and photographer Ali Madhavi to share their most memorable travel experiences and what inspires them to explore Europe, for the next iteration of Travel Stories. The raw-cut, black and white video montage personifies the brand's mantra, "Life is a Collection of Experiences. Let us be your Guide", and will be available to view at www.luxurycollection.com/travelstories later this year.

The Luxury Collection Greece Destination Guide will be available in guestrooms around the world for six months. Additionally, the guide will be offered exclusively as a part of a complete set of six in a unique vintage-inspired gift box at Assouline Boutiques, www.theluxurycollection.com/assouline, and other major retail stores for USD $140. The Luxury Collection will be releasing the final limited-edition guide book, a Destination Guide celebrating South America, in Fall 2012.

The Luxury Collection Hotels & Resorts

The Luxury Collection® is an ensemble of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Magnificent décor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Originated in 1906 as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of more than 80 of the world's finest hotels and resorts in more than 30 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning properties that continuously exceed guest expectations by offering unparalleled service, style and class while celebrating each hotel's distinctive heritage and unique character. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information, please visit www.luxurycollection.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Starwood Hotels & Resorts:
Katie Roberts ? Global PR Manager, St. Regis & The Luxury Collection
+ 1 212-380-4049
Katie.Roberts@starwoodhotels.com

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