2012/04/10 SHF SHF - Steinhoff International Holdings Limited - Dealing in securities by director STEINHOFF INTERNATIONAL HOLDINGS LIMITED Incorporated in the Republic of South Africa (Registration Number 1998/003951/06) Share code: SHF ISIN: ZAE000016176 ("Steinhoff" or "the Company") DEALING IN SECURITIES BY DIRECTOR In compliance with rules 3.63 to 3.74 of the JSE Limited Listings Requirements, the Company hereby discloses the conclusion of a forward sale of Steinhoff shares with a commercial bank by Mr Bruno Steinhoff in his capacity as a shareholder and director of B S Beteligungs-Und Verwaltungs GMBH. The effective date of the forward sale is 30 April 2012. The shares sold arose from cumulative scrip dividends in the form of capitalisation shares awarded by Steinhoff over the past three years in lieu of cash distributions. After this sale, Mr Steinhoff still owns and/or controls Steinhoff shares representing 9.3% of its current issued share capital in the aggregate. Accordingly, the following information is disclosed: NAME OF DIRECTOR: Bruno Ewald Steinhoff STATUS: Non-Executive Director COMPANY : Steinhoff International Holdings Limited TYPE OF SECURITIES: Ordinary shares DATE OF TRANSACTION BY COMMERCIAL BANK: 20 March 2012 to 5 April 2012 FORWARD PRICE (CENTS PER SHARE): 2777 NUMBER OF SECURITIES TRANSACTED: 9 141 723 TOTAL RAND VALUE OF SECURITIES: R253 906 422.00 NATURE OF TRANSACTION: Forward sale transaction NATURE AND EXTENT OF DIRECTOR'S INTEREST IN THE TRANSACTION : Indirect, beneficial CONFIRMATION THAT CLEARANCE HAS BEEN GIVEN IN TERMS OF PARAGRAPH 3.66: Yes DATE OF CONFIRMATION: 19 March 2012 By Order of the Board 10 April 2012 STEINHOFF SECRETARIAL SERVICES PROPRIETARY LIMITED COMPANY SECRETARY SPONSOR: PSG CAPITAL PROPRIETARY LIMITED Date: 10/04/2012 14:18:19 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.