Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nasdaq  >  Steven Madden, Ltd.    SHOO

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets 

Steven Madden : Steve Madden Selects Certona to Personalize Shoppers' Experience

share with twitter share with LinkedIn share with facebook
share via e-mail
0
07/15/2014 | 02:00pm CEST

SAN DIEGO, CA--(Marketwired - Jul 15, 2014) - Certona, the leader in real-time omnichannel personalization for the world's largest brands and retailers, today announced that it was selected by Steve Madden (NASDAQ: SHOO), a leading designer and marketer of fashion footwear and accessories for women, men and children, to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories. 

Through Certona's patented technology, Steve Madden can identify new and specific customer segments, and then strategically target content by segment. As shoppers navigate Steve Madden's interactive, digital ecosystem, they receive targeted content and product recommendations that most appeal to their individual tastes. 

"The Steve Madden shopping experience is focused on connecting customers with the fashion and products they love, in a way that is personal, unique and targeted toward their personalities," said Mark Friedman, president of e-commerce for Steve Madden. "We see great potential in working with Certona to extend this one of a kind personalization and superior shopping experience to our customers -- especially since Certona's unique expertise paves a smooth road to an omnichannel future."

Steve Madden can set granular rules within the Certona platform to ensure it is closely aligning initiatives with customer preferences and activity. This is complimented with deep testing and reporting capabilities that provide visibility into how specific campaigns, products and content are resonating with shoppers. 

"We are proud to add Steve Madden to our impressive roster of fashion clients," said Meyar Sheik, CEO of Certona. "Certona will enable Steve Madden to best connect and engage with their loyal community while delivering the most personalized customer experiences across their touchpoints."

With the highest performing personalization platform on the market, Certona delivers the most data-driven, one-to-one customer experiences. Its patented, predictive, real-time solutions enable retailers and brands to drive more revenue and engagement across all touch points.

For more information, please visit www.certona.com

About Steve Madden

Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children. In addition to marketing products under its owned brands including Steve Madden®, Steven by Steve Madden®, Madden Girl®, Freebird by Steven®, Stevies®, Betsey Johnson®, Betseyville®, Brian Atwood®, B Brian Atwood®, Report Signature®, Report®, Big Buddha®, Wild Pair®, Cejon® and Mad Love®, the Company is the licensee of various brands, including Olsenboye® for footwear, handbags and belts and Superga® and l.e.i.® for footwear. The Company also designs and sources products under private label brand names for various retailers. The Company's wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. The Company also operates 124 retail stores (including the Company's four Internet stores). The Company licenses certain of its brands to third parties for the marketing and sale of certain products, including for ready-to-wear, outerwear, intimate apparel, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products.

About Certona

Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona's cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies. Internet Retailer's (IR) "Top Tech 2014" lists Certona as the fastest-growing vendor in terms of adding new clients in the IR Top 1,000.


© Marketwired 2014
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on STEVEN MADDEN, LTD.
06/16 STEVEN MADDEN : Textile Stock Performance Review -- Crocs, Fossil, Iconix Brand,..
06/14 STEVE MADDEN : Announces Participation in the Jefferies 2017 Global Consumer Con..
06/07 STEVE MADDEN : Announces Participation in the 37th Annual Piper Jaffray Consumer..
05/31 STEVEN MADDEN, LTD. (NASDAQ : SHOO) Files An 8-K Submission of Matters to a Vote..
05/31 STEVEN MADDEN, LTD. : Submission of Matters to a Vote of Security Holders (form ..
05/16 STEVEN MADDEN, LTD. (NASDAQ : SHOO) Files An 8-K Departure of Directors or Certa..
05/16 STEVEN MADDEN, LTD. : Change in Directors or Principal Officers, Financial State..
05/09 STEVEN MADDEN : MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND ..
04/26 STEVEN MADDEN, LTD. : Post Earnings Coverage as Steve Madden's Quarterly Sales J..
04/25 STEVEN MADDEN : How These Textile Stocks are Faring? -- Crocs, Wolverine, Iconix..
More news
Sector news : Women's Footwear
06/22DJToday's Top Supply Chain and Logistics News From WSJ
06/21DJNIKE : to Sell Product Directly to Amazon -- 2nd Update
06/16DJToday's Top Supply Chain and Logistics News From WSJ
06/16DJNIKE : Fights Deflated Sales -- WSJ
06/15DJNIKE : to Cut Jobs as It Combats Sneaker Slump -- Update
More sector news : Women's Footwear
News from SeekingAlpha
06/20 Fashion play coming from Amazon
06/14 Stay Away From Skechers Stock
06/10 Retail sector looks to shake off border tax talk
06/01 Piper Jaffray still positive on Steven Madden
05/23 House hearing on border adjustment tax kicks off
Advertisement
Financials ($)
Sales 2017 1 532 M
EBIT 2017 181 M
Net income 2017 125 M
Finance 2017 96,0 M
Yield 2017 -
P/E ratio 2017 18,01
P/E ratio 2018 16,34
EV / Sales 2017 1,45x
EV / Sales 2018 1,38x
Capitalization 2 313 M
More Financials
Chart STEVEN MADDEN, LTD.
Duration : Period :
Steven Madden, Ltd. Technical Analysis Chart | SHOO | US5562691080 | 4-Traders
Full-screen chart
Technical analysis trends STEVEN MADDEN, LTD.
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 12
Average target price 41,2 $
Spread / Average Target 5,9%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Edward R. Rosenfeld Chairman & Chief Executive Officer
Amelia Newton Varela President & Director
Awadhesh K. Sinha Chief Operating Officer
Arvind Dharia Secretary, Chief Financial & Accounting Officer
Peter Migliorini Lead Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
STEVEN MADDEN, LTD.8.81%2 313
NIKE3.09%87 439
ADIDAS12.22%39 423
ANTA SPORTS PRODUCTS L..0.87%7 998
YUE YUEN INDUSTRIAL (H..12.97%6 724
PUMA AG RUDOLF DASSLER..35.07%5 687
More Results