Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nasdaq  >  Steven Madden, Ltd.    SHOO

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets 

Steven Madden : Steve Madden Selects Certona to Personalize Shoppers' Experience

share with twitter share with LinkedIn share with facebook
share via e-mail
0
07/15/2014 | 08:00am EST

SAN DIEGO, CA--(Marketwired - Jul 15, 2014) - Certona, the leader in real-time omnichannel personalization for the world's largest brands and retailers, today announced that it was selected by Steve Madden (NASDAQ: SHOO), a leading designer and marketer of fashion footwear and accessories for women, men and children, to deliver integrated, hyper-personalized experiences to its customers as they browse, share and purchase their favorite footwear and accessories. 

Through Certona's patented technology, Steve Madden can identify new and specific customer segments, and then strategically target content by segment. As shoppers navigate Steve Madden's interactive, digital ecosystem, they receive targeted content and product recommendations that most appeal to their individual tastes. 

"The Steve Madden shopping experience is focused on connecting customers with the fashion and products they love, in a way that is personal, unique and targeted toward their personalities," said Mark Friedman, president of e-commerce for Steve Madden. "We see great potential in working with Certona to extend this one of a kind personalization and superior shopping experience to our customers -- especially since Certona's unique expertise paves a smooth road to an omnichannel future."

Steve Madden can set granular rules within the Certona platform to ensure it is closely aligning initiatives with customer preferences and activity. This is complimented with deep testing and reporting capabilities that provide visibility into how specific campaigns, products and content are resonating with shoppers. 

"We are proud to add Steve Madden to our impressive roster of fashion clients," said Meyar Sheik, CEO of Certona. "Certona will enable Steve Madden to best connect and engage with their loyal community while delivering the most personalized customer experiences across their touchpoints."

With the highest performing personalization platform on the market, Certona delivers the most data-driven, one-to-one customer experiences. Its patented, predictive, real-time solutions enable retailers and brands to drive more revenue and engagement across all touch points.

For more information, please visit www.certona.com

About Steve Madden

Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children. In addition to marketing products under its owned brands including Steve Madden®, Steven by Steve Madden®, Madden Girl®, Freebird by Steven®, Stevies®, Betsey Johnson®, Betseyville®, Brian Atwood®, B Brian Atwood®, Report Signature®, Report®, Big Buddha®, Wild Pair®, Cejon® and Mad Love®, the Company is the licensee of various brands, including Olsenboye® for footwear, handbags and belts and Superga® and l.e.i.® for footwear. The Company also designs and sources products under private label brand names for various retailers. The Company's wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. The Company also operates 124 retail stores (including the Company's four Internet stores). The Company licenses certain of its brands to third parties for the marketing and sale of certain products, including for ready-to-wear, outerwear, intimate apparel, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products.

About Certona

Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona's cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies. Internet Retailer's (IR) "Top Tech 2014" lists Certona as the fastest-growing vendor in terms of adding new clients in the IR Top 1,000.


© Marketwired 2014
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on STEVEN MADDEN, LTD.
01/09 STEVE MADDEN : Announces Fourth Quarter and Fiscal Year 2016 Sales Results
01/04 STEVEN MADDEN, LTD. : Change in Directors or Principal Officers, Financial State..
01/04 STEVE MADDEN : Announces Participation in the 19th Annual ICR Conference
2016 STEVEN MADDEN : Technical Reports on Textile Equities -- Crocs, Deckers Outdoor,..
2016 STEVEN MADDEN : Textile Stocks on Investors' Radar -- Crocs, Deckers Outdoor, Ic..
2016 STEVEN MADDEN : MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND ..
2016 STEVE MADDEN : Announces Participation in the Morgan Stanley Global Consumer & R..
2016 STEVEN MADDEN, LTD. : Results of Operations and Financial Condition, Financial S..
2016 STEVEN MADDEN : tops Street 3Q forecasts
2016 STEVE MADDEN : Announces Third Quarter 2016 Results
More news
Sector news : Women's Footwear
01/08 YUE YUEN INDUSTRIAL : Sportswear retailer Pou Sheng sacks finance chief, stock d..
2016 U.S. stock market performance in 2016
2016DJAHEAD OF THE TAPE : Trump Gives 'Dogs of the Dow' Pause -- WSJ
2016DJNIKE : Profit Rises on Stronger Demand in U.S. and China -- Update
2016DJNIKE : Earnings, Revenue Beat Views
More sector news : Women's Footwear
News from SeekingAlpha
01/12 Steven Madden (SHOO) Presents At 2017 ICR Conference
01/12 Retail sector called 'uninvestable' by Wells Fargo
01/12 RETAIL VALUATION DASHBOARD PART 2 : Luxury Apparel
01/10 Steven Madden +3% after pre-ICR talk update
01/09 Steven Madden announces preliminary sales results
Advertisement
Financials ($)
Sales 2016 1 411 M
EBIT 2016 169 M
Net income 2016 118 M
Debt 2016 84,2 M
Yield 2016 -
P/E ratio 2016 17,82
P/E ratio 2017 16,25
EV / Sales 2016 1,58x
EV / Sales 2017 1,54x
Capitalization 2 146 M
More Financials
Chart STEVEN MADDEN, LTD.
Duration : Period :
Steven Madden, Ltd. Technical Analysis Chart | SHOO | US5562691080 | 4-Traders
Full-screen chart
Technical analysis trends STEVEN MADDEN, LTD.
Short TermMid-TermLong Term
TrendsNeutralNeutralNeutral
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 12
Average target price 37,9 $
Spread / Average Target 7,0%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Edward R. Rosenfeld Chairman & Chief Executive Officer
Amelia Newton Varela President & Director
Awadhesh K. Sinha Chief Operating Officer
Arvind Dharia Secretary, Chief Financial & Accounting Officer
Peter Migliorini Lead Independent Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
STEVEN MADDEN, LTD.-0.98%2 146
NIKE INC4.66%88 018
ADIDAS AG1.37%34 069
ANTA SPORTS PRODUCTS L..1.95%7 576
YUE YUEN INDUSTRIAL (H..-0.53%5 952
PUMA AG RUDOLF DASSLER..6.41%4 287
More Results