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STMICROELECTRONICS : CaddieON® Improves Your Golf Game with Technologies from STMicroelectronics

09/17/2014 | 09:05am US/Eastern

ST's tiny, low-power chips and sensors drive key features of wearable tech that helps golfers enjoy and improve their game


Geneva, September 17, 2014 - The world's golfers can enjoy their sport even more using the new CaddieON® electronic golf-play analyzer built with advanced sensing, control, and wireless communication chips from STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications.

Launched by tech startup CaddieON Inc., this personal electronic caddie help golfers automatically track and analyze their game. The easy-to-use system comprises a smart-sensor wrist device, simple RFID tags for identifying each club, the smartphone app, and a player portal in cloud service.

The wrist device reads each club's tag and automatically records the round stroke by stroke, and sends data to the app via Bluetooth®.  ST technologies used in the CaddieON wrist device electronics include the RFID reader IC for identifying tagged clubs, a tiny single-chip accelerometer for accurate stroke detection, and an ultra-low-power microcontroller for system control. "ST's proven technologies, easy-to-use development tools, and competitive pricing helped us overcome tough budgetary and time-to-market constraints, and achieve a successful result," said Tuomo Lalli, founder and CEO of CaddieON. "CaddieON will greatly enhance enjoyment of the game for golfing devotees worldwide. I should know, because I am one."

"CaddieON is cutting-edge in so many ways, not only in technological terms but also in its use of crowd funding and incentives for customers to help map large numbers of popular golf courses around the world," said Iain Currie, Vice President North Europe Sales, STMicroelectronics. "Our advanced low-power and sensing technologies are perfect for an innovative project like this."


Further Technical Information:

The CaddieON wrist device uses ST's CR95HF integrated transceiver IC for reading the RFID tags attached to each of the player's clubs. The CR95HF manages frame coding and decoding for standard contactless applications. It supports ISO/IEC 14443 Type A and B, ISO/IEC 15693 and ISO/IEC 18092 protocols, and also embeds an analog front end (AFE) to provide the 13.56MHz air interface. It can also detect, read and write NFC Forum Type 1, 2, 3 and 4 tags.

Helping ensure faultlessly accurate stroke detection is the ST LIS3DSH ultra low-power high-performance three-axis linear accelerometer. The LIS3DSH operates from a supply voltage as low as 1.71V, and has a dynamically selectable full scale of up to ±16g. It can be configured to generate interrupts according to user-defined movement patterns, and integrates a programmable state machine as well as a FIFO buffer that helps reduce host-processor intervention. It is housed in a tiny 3mm x 3mm x 1mm thin plastic land grid array package (LGA). ST has more than 900 MEMS-related patents and patent applications worldwide.

To manage key features of the wrist device, CaddieON uses an ultra-low-power STM32L1 microcontroller. This industry-leading line from ST combines the low-power and highly efficient ARM® Cortex®-M3 core with innovative power-saving techniques and ST's low-power process technology. The power-saving features include dynamic voltage scaling, multiple voltage-regulator modes, low-power RUN and SLEEP modes, peripheral gating and a flexible clock controller, as well as hardware encryption engine. The devices are available in packages from a 20mm x 20mm LQFP144 to a 3.3mm x 3.3mm WLCSP64. Designers using the STM32L1 can also take advantage of extensive pin, peripheral and software compatibility throughout ST's vast family of STM32 microcontrollers spanning a wide performance spectrum, to scale applications and re-use IP resulting in shorter time to market and lower development costs.


About CaddieON Inc.

CaddieON Inc., a Finnish company based in Oulu, was founded in July 2012 by a passionate golfer, Tuomo Lalli and a seasoned technologist, Juha Pikkarainen who wanted to make playing an even more enjoyable experience.

CaddieON makes golf more interesting, fun and social than ever before. The CaddieON personal electronic caddie is available from Android-compatible wrist devices are shipping already and the iOS app and compatible wrist device will be available in September 2014.


About STMicroelectronics

ST is a global leader in the semiconductor market serving customers across the spectrum of sense and power and automotive products and embedded processing solutions. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people's life. By getting more from technology to get more from life, ST stands for life.augmented.

In 2013, the Company's net revenues were $8.08 billion. Further information on ST can be found at


For Press Information Contact:

Tuomo Lalli
+358 40 843 3867

Michael Markowitz
Director Technical Media Relations

+1 781 591 0354
STMicro ICs in CaddieON Golf Assistant:
STMicro ICs in CaddieON Golf Assistant_IMAGE:

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: STMicroelectronics via Globenewswire

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