Stora Enso Oy R : "Very Superior" packaging material protects and promotes cognac, champagne and quality wines
12/02/2011 | 03:23am
"Very Superior" packaging material protects and
promotes
cognac, champagne and quality wines
Consumers of champagne, spirits and fine wines are
quality-conscious buyers who appreciate the look and feel of
the package that protects the bottle. This important segment
of luxury packaging is the topic of the 6thVS Pack exhibition
to be held in Cognac, in the "Spirit Valley" of
France, from 6th to 8th December. As the leading supplier of
bio-based packaging materials, Stora Enso is proud to offer
the most versatile selection of packaging boards suited to
protect and promote the best wines and spirits.
The packaging boards supplied by Stora Enso meet the
strictest requirements of wine and spirit brand owners. The
look and feel of the package must communicate a feeling of
luxury. This is achieved through the smooth surface of the
carton, which can be enriched with embossing, varnishing, hot
foil stamping and, if required, a metallised polyethylene
coating. Brands suited for the outer layer of the packages
include Ensocoat, Performa and Tambrite.
Protection properties are critical when packaging valuable
content. To that end, our board brands Triplex Gris,CKB® and
Tambrite are suitable for the inner layer material. In
addition, Stora Enso has a long track record of co-operation
with many of the best package makers in Europe, who are
experienced users of our board grades and have produced a
number of award-winning cartons for wines and spirits,
according to Mr Hervé Vue, Sales Director of Stora Enso
Packaging in France.
Visitors to VS Pack will also have the opportunity to hear
about the increasingly important packaging sustainability
issues from Mr Ohto Nuottamo, Senior Adviser at Stora Enso
Packaging, in his presentation, "Environmental
challenges in the Wine and Spirit packaging conception"
on 6th December at 2 p.m. "Luxury does not have to be
equated with unsustainability; we can make the consumer aware
of the renewable content of the package," says Mr
Nuottamo. "As natural products, wine and spirit brands
are further enhanced by packing them in board and paper also
powered by the sun. The package is the best medium for
conveying the feeling of the brand to the consumer."
For further information:
Mr Hervé Vue, Sales Director, Stora Enso France, tel. +33 1
4695 0179, herve.vue@storaenso.com
Mr Ohto Nuottamo, Senior Packaging Adviser, Stora Enso
Packaging,
tel. +358 40 570 1573, ohto.nuottamo@storaenso.com
VS Pack, 6-8 December 2011, Parc des Expositions, Cognac,
France. You are most welcome to visit us at Stora Enso Stand
C15.
