Carter's Country Honored as 2012 Ruger Retailer of the Year
May 04, 2013
Sturm, Ruger & Co., Inc. (NYSE: RGR) is pleased to announce that Carter's Country of Houston, TX has been named the 2012 Ruger Retailer of the Year. Owner, President and CEO Bill Carter, Vice President and Operations Manager (son) Billy Carter and Buyer and Merchandiser Manager Tommy Zdunkewicz were recognized for their support of Ruger, their innovative advertising campaigns and their industry leadership in firearms retailing. All were recipients of an engraved Bisley™ Ruger Vaquero® in recognition of their accomplishments. The awards were presented during the 142nd Annual Meeting of the National Rifle Association in Houston.

"The fact that Carter's Country is celebrating 50 years is validation of their successful business practices and we are proud to recognize them for their accomplishments," said Ruger President and CEO Mike Fifer. "The extensive product knowledge exhibited by the staff and their attention to customer service contribute to their five decades of success," added Fifer.

"The Ruger Retailer of the Year Award recognizes firearms retailers that are industry leaders," said Shawn Leska, Ruger Director of Sales. "Bill Carter attributes his success to his staff and their focus on building long-term relationships. The commitment of Carter's Country to their customers, employees and vendors is evident in their success. In addition, the entire organization has a commitment to the industry, the outdoors and the Second Amendment," Leska concluded.

In 1960, Bill Carter worked as an ironworker and helped build the Houston skyline. On the side, he worked as a custom gunsmith in his garage. Bill incorporated his first store in 1963 on the north side of Houston where their gun range is located. In 1974, Bill opened the I-10 location and demand drove him to open two more stores in the 1980's. As the firearm and hunting business grew, Bill built his own distribution center to provide logistical support for his store inventory needs.

Today, Carter's Country is the largest independent firearms retailer in Houston with four locations and nearly 100 employees. All stores contain a large firearms and accessory inventory, including the full line of Ruger® handguns and long guns.

For more information on the extensive line of Ruger® firearms, visit www.Ruger.com. For more information on Carter's Country visit



About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. "Arms Makers for Responsible Citizens"®

distributed by