08/02/2012 10:02
New look for STV News in the north
The STV News at Six has a fresh new look this
month, with brand new sets being installed at the Aberdeen
and Dundee studios, and revamped title sequences.
STV filmed new opening shots for the show, featuring
presenters Andrea Brymer, Norman Macleod and Tyrone Smith.
A panoramic shot of Aberdeen Harbour can now be seen in the
backdrop for the programme; and the background for the
dedicated Dundee bulletin shows a cityscape.
Following the successful introduction of a dedicated
programme for Edinburgh and the East, and Glasgow and the
West in May 2011, STV's total on-air news offering now
comprises three distinct 30-minute programmes at 6pm, plus
a bulletin for the Dundee and Tayside area.
With the new service in place, STV's audience share at 6pm
has gone from strength to strength, increasing 7% year on
year (Jun-December) across Scotland, with the on-air
service reaching over 1.7m viewers per week.
The STV News app for iPhone and Smartphones has been
downloaded over 120,000 times since launch mid-2011.
Gordon Macmillan, Head of News at STV, said: "STV is now
delivering the most locally-focused news service in the UK
and viewers clearly have an appetite for targeted, tailored
news programming. We've refreshed the programmes and
installed new studio sets in Aberdeen and Dundee, giving
them a fresh, crisp new look, and we will continue to
deliver what has proven to be a valued and popular
service."
Contact: Kirstin Stevenson, 0141 300 3670 or kirstin.stevenson@stv.tv.