Sumitomo Rubber : Dunlop “ENASAVE EC300+” to Be Equipped as Factory Original Tire on Mazda Motor Corporation’s All-New CX-3 Compact Crossover SUV
March 25, 2015 at 02:27 am EDT
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Sumitomo Rubber Industries, Ltd. (SRI) is pleased to announce that we have begun delivering our Dunlop brand "ENASAVE EC300+" environmentally friendly tires to Mazda Motor Corporation for use on their all-new CX-3 compact crossover SUV, which launched this February.
In order to fulfill the stringent environmental performance standards of Mazda's "CX-3," SRI has incorporated our latest fuel-efficient tire technologies, cultivated through many years of developing fuel-efficient tires for our Dunlop "ENASAVE" series. In addition to improving fuel-efficiency performance by reducing tire rolling resistance, our "ENASAVE EC300+" also excels at balancing superior riding comfort with safety performance.
Fully implementing Mazda's SKYACTIV Technology and KODO-Soul of Motion design, the all-new CX-3 is one of Mazda's new generation models. This compact crossover SUV offers all the essentials people look for in a car, a design of quality and style, easy-to-use packaging and the responsive driving feel that Mazda strives for in every model.
All-new Mazda CX-3
All-new Mazda CX-3
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Used by permission of Mazda Motor Corporation. Reproduction and use for other purposes is strictly prohibited.
Sumitomo Rubber Industries, Ltd. is a Japan-based tire manufacturer. The Company operates in three business segments. The Tire segment manufactures and sells tires and tubes for automobiles, construction vehicles, industrial vehicles, race rallies and motorcycles. The Sports segment is engaged in the manufacture and sale of sports items, including golf clubs, golf balls and other golf-related supplies, and tennis-related supplies, as well as the operation of golf tournaments, golf and tennis schools and fitness center. The Industrial Products and Others segment offers vibration suppression dampers, printing blankets, medical precision rubber, slope for wheelchair, and fenders, among others.
SUMITOMO RUBBER INDUSTRIES, LTD. 
