Sun Hung Kai Properties : SHKP wins 13th consecutive Platinum Trusted Brand Award

Reader's Digest has given Sun Hung Kai Properties Limited (SHKP) a 13th Platinum Trusted Brand Award in as many years. The magazine surveyed Asian consumers and found SHKP to be the most trusted developer in Hong Kong for the confidence it has built among customers with premium developments and attentive service over the years. The Group's apm was recognized with a gold in the shopping mall category.

Additional gold awards went to SHKP subsidiaries Hong Yip Service Company Limited and Kai Shing Management Services Limited in property management category, while Wilson Parking (Holdings) Limited won platinum for car park category.

A constant customer focus drives SHKP to exceed their expectations for life, work and leisure with premium projects and thoughtful service. SHKP vertically integrates the development process with internal teams for planning and design to sourcing, construction and landscaping on to property management for strict quality control. SHKP was the first local developer with the confidence in product quality to offer a three-year guarantee on new residential units, showing its commitment to buyers. In recent years, the Group has put in tremendous effort in fostering smart living through technological innovation. To this end, our newly completed residential developments, including Ocean Wings, Century Link, and Ultima, are all offering exclusive mobile apps whereby residents could enjoy one-stop premium digital concierge services to fulfil their diverse needs.

SHKP will capitalize on its quality brand and continue working for a better society in the Building Homes with Heart spirit by pursuing initiatives to promote reading and holistic development, encourage healthy, sustainable living and care for the underprivileged. It also works to facilitate youth development and runs family-friendly programmes as part of its sustainability efforts.

Reader's Digest commissioned the noted Catalyst Research company to ask people in Hong Kong, Singapore, Malaysia, the Philippines and Taiwan to rank brands according to trustworthiness and credibility, quality, value, understanding of consumer needs, innovation and social responsibility, leading to this award.