AAMI, the leading national insurer, has won the 'Best Use
of Social Media' award at the Australian Banking and
Finance (AB+F) Magazine's 2012 Insurance Awards Gala dinner
It was the combination of using social media as a key
customer service channel and as a support for all marketing
activity while achieving the insurance industry's highest
share of voice, which helped to earn AAMI this accolade.
The awards gala showcased the best performers from across
Australia's insurance sector as judged by an independent
panel of senior industry experts.
Lisa Harrison, Head of General Insurance Brand and
Marketing said exceptional customer service is central to
how AAMI does business and this award shows AAMI goes above
"In November last year AAMI took steps to incorporate
social media into its service offering. The number of
customers who have had their queries answered via our
Facebook page indicates that we are doing something right.
"Social media is not just a branding exercise for AAMI,
it's also about being available where our customers want us
to be. On average we're answering customers within 45
minutes which is world class standard," said Ms Harrison.
"We have a fantastic social media team who are on the
cutting edge of service delivery and are doing a great
For more information or to arrange an interview or grabs,
0467 801 922
AAMI is a leading national home and car insurer, recognised
as an industry innovator providing award-winning products
and customer service. Australian Associated Motor Insurers
Ltd (AAMI), ABN 92 004 791 744.