Swedish Match specializes in manufacturing and marketing tobacco products. Net sales break down by activity as follows:
- chewing tobacco (40.5% of net sales): No. 1 in Sweden, Norway, and South Africa, and No. 3 producer in North America (General, Ettan, Longhorn, Timber Wolf, brands etc.);
- cigars and cigarillos (20.5%; worldwide No. 2 producer): White Owl, Garcia y Vega brands etc. The group also provides smokeless tobacco (No. 1 in the United States; Red Man, Granger Select, Southern Pride, etc.);
- matches and lighters (11.5%): matches (world's leading producer; Swan, Solstickan, Estrellas, Feudor, Redheads brands, etc.) and disposable lighters (worldwide No.3 manufacturer; Cricket);
- other (27.5%).
Net sales break down geographically as follows: Sweden (54.1%), the United States (29.3%) and other (16.6%).