June 19, 2012 • Leadership of Fine Fragrance Creation and Sales worldwide
• Expert in global luxury goods, fragrances and cosmetics market
• Capabilities and profile in important business segment enhanced

Béatrice Mouleyre takes over her new responsibilities as Senior Vice President Global Fine Fragrance at Symrise with immediate effect. She has been working in the fine fragrance industry for two decades and has obtained extensive experience during this time. Headquartered in Paris, she will steer all activities in the creation and sales of fine fragrances and further develop the global strategy of Symrise in this important segment.

Symrise is realigning its Fine Fragrance business with an expanded and unified focus for both Sales and Creation. Béatrice Mouleyre combines extensive expertise from both of these areas. She has held management positions in Fine Fragrance Creation and Global Account Management. This enables her to perfectly fit the newly created position of Senior Vice President Global Fine Fragrance at Symrise. In her new role, she will be responsible for developing the fine fragrance activities at Symrise worldwide.

"I am very proud of my new position," says Béatrice. "Symrise has outstanding capabilities and an extremely creative talent pool in Fine Fragrances. I look forward to the challenge of developing these capabilities at the next level and to establish Symrise as the 'go-to' partner for our fine fragrance clients from around the world. This way, I will ensure that our global Fine Fragrance team will continue to heavily contribute to the ongoing success of our customers and of Symrise."

Achim Daub, President Scent & Care for Symrise, comments: "Fine Fragrance is an extremely important strategic segment for us and plays a pivotal role in achieving the goals we have set ourselves in our mid-term business plan. I am convinced that Béatrice is the perfect choice to develop our Fine Fragrance business at the next level and to further advance our global Fine Fragrance strategy. With her extensive industry experience, strong leadership skills as well as her unsurpassed dedication and commitment, she will successfully lead the expansion and enhancement of our global capabilities and profile in this important business segment."


Press contact:
Bernhard Kott
Phone: +49 (0)5531 90-1721
E-mail: bernhard.kott@symrise.com

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