Target Corp. (NYSE: TGT) today gave guests a jump-start on the holiday season, revealing its highly-anticipated 2017 Top Toys List. Target’s list features more than 25 of the season’s hottest items, including 11 Target-exclusive toys. From new characters and beloved classics to tech toys and imagination inspirers, there is something for every age and interest.

"With Target's broad assortment, we're a destination for toys throughout the entire year. Leading up to the holidays, we've spent months watching the latest trends, curating the best-of-the-best products and partnering with top toy makers to create some amazing Target-exclusives –all to make gift-giving easy and fun for our guests,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “This list – plus the more than 1,400 new and exclusive toys Target is offering – are sure to light up any face this holiday season.”

Character craze

  • Beat Bugs® Musical Submarine, $29.99 *Target exclusive
  • LEGO® Star Wars™ BB-8™ Build to Display, $99.99
  • My Little Pony: The Movie My Magical Princess Twilight Sparkle, $129.99
  • MARVEL Spider-Man Homecoming Super Sense Spider-Man, $99.99 *Target exclusive
  • Disney Pixar Cars 3 Ultimate Florida Speedway Trackset, $99.99
  • Paw Patrol Sea Patroller, $59.99
  • Shopkins™ Shoppies Super Mall, $79.99 (available Sept. 17)

Imagination inspiration

  • L.O.L. Surprise! Big Surprise, $69.99 (available Oct. 1)
  • Our Generation® Healthy Paws Vet Clinic, $99.99 *Target exclusive
  • Barbie® DreamCamper, $109.99
  • LEGO® Friends Sunshine Catamaran, $69.99
  • Melissa and Doug® Deluxe Star Diner Restaurant, $199.99
  • Operation: Escape Room Board Game, $29.99 *Target exclusive
  • Hot Wheels Super Ultimate Garage Playset, $199.99

Interactive play

  • Hatchimals® Surprise, $69.99 *Target exclusive egg (available Oct. 6)
  • Little Live Pets™ Smooch My Dream Kitten, $54.99 *Target exclusive (available Oct. 1)
  • Luvabella Interactive Baby Doll, $99.99 (available Oct. 1)
  • Playskool Friends Sesame Street Tickle Me Elmo, $29.99
  • Fisher-Price® Think & Learn Teach 'n Tag Movi, $49.99
  • Fisher-Price® Laugh & Learn First Words Smart Puppy, $39.99

Up and active

  • BONK Board Game, $59.99 *Target exclusive
  • Jetson Beam Light-Up Electric Scooter, $299.99 *Target exclusive
  • Jetson Jupiter Light-Up Kick Scooter, $29.99 *Target exclusive
  • Laser X Two Player Laser Gaming Set, $49.99
  • NERF Rival Phantom Corps Hera MXVII-1200, $59.99 *Target exclusive

Techy toys

  • Moonlite Starter Pack, $24.99 *Target exclusive (available Nov. 5)
  • Meccano Erector M.A.X. Robotic Interactive Toy with Artificial Intelligence, $149.99
  • Star Wars Force Link BB-8™ Mega Playset, $199.99
  • Nintendo Switch™, $299.99

Shop the full assortment of toys online now, and check out Target’s Weekly Ad and Cartwheel for great deals throughout the season. Target’s annual Kids Gifting Catalog will arrive in homes and stores in late October and feature more than 650 products, giving guests a peek at all the toys that kids want most. Plus, guests who shop with a Target REDcard also receive 5 percent savings on nearly all items, adding to the significant discounts Target is offering this season.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,816 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.