Target Corporation (NYSE:TGT) announced today it is deepening its
partnership with Google to make online shopping even easier. The
partnership includes Target’s nationwide expansion on Google Express,
including voice- activated shopping, as well as the addition of Target
REDcard as a payment option in 2018. Target and Google also will partner
to explore and develop future digital experiences focused on Target’s
signature style categories.
“In the markets where we’ve offered Google Express, guests tell us they
love the ease and convenience of shopping Target through Google. So
we’re excited to offer this service nationwide in time for the busy
holiday season,” said Mike McNamara, Target’s chief information and
digital officer. “What’s even better is that Target and Google teams are
working on the next chapter, building experiences that digitally
replicate the joy of shopping a Target store to discover stylish and
Google Express and Voice Shopping
The expansion of Google Express follows Target’s successful trial of the
home delivery shopping service in California and New York City. By
expanding Google Express nationally, more guests will be able to shop
Target’s assortment, including exclusive brands that are only available
at Target. And since items are shipped from a nearby Target store,
guests will receive their orders in just two days.
today that shopping will soon be available via the Google Assistant
on eligible Android phones and iPhones, joining Google Home and Android
TV, will allow Target guests to make their “Target Run” from a phone
solely using voice commands, a first for the company.
Target REDcard and Additional Future Enhancements
Target will further deepen its partnership with Google in 2018, as
Target plans to make the Target REDcard debit or credit card available
as an option for Google Express shoppers. That means guests shopping
Target through Google Express will enjoy the convenience of REDcard
benefits, including 5 percent off most purchases and free shipping.
Beginning in 2018, guests will have the option to pick up their orders
in a Target store, where orders are ready in just two hours. Guests also
will be able to choose to link their Target.com accounts with Google for
a more personalized shopping experience.
Through the partnership, Target and Google teams will collaborate on
creating innovative digital experiences using voice and other
cutting-edge technologies to elevate Target’s strength in style
categories such as home, apparel and beauty.
“At Google, we are focused on continued innovation and making Google
Express a platform to help retailers like Target offer consumers a high
quality seamless, end-to-end shopping experience,” said Daniel Alegre,
President of Retail and Shopping, Google. “We're excited to expand our
partnership with Target and bring the Google Assistant to new platforms."
To learn more, read this blogpost on Target’s
A Bullseye View.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,816
stores and at Target.com. Since 1946, Target has given 5 percent of its
profit to communities, which today equals millions of dollars a week.
For more information, visit Target.com/Pressroom. For a
behind-the-scenes look at Target, visit Target.com/abullseyeview
or follow @TargetNews
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