Monday 17 March 2014

Housewares

January 2015 will see the first ever dedicated Housewares show open its doors in Dubai. Tarsus and its sister company Life Media will hold Zuchex Dubai at the World Trade centre on the 17th - 19th January.

Dubai is one of the fastest growing cities in the world and is known as an international trading centre. With superb international air connections and a world class port Dubai has become the regional capital for commerce. Its geographical position in the centre of the world has ensured the city flourishes and prospers.  The excellent communication links and business environment ensure Dubai pulls show visitors from GCC counties and further afield, attracting buyers from North, East and West Africa.   

Zuchex Dubai will provide a superb platform for Leading Brands to showcase their products to thousands of buyers from the major retailers, Hotel groups, Bars and Clubs and Government bodies, across the greater region.

The city of Dubai with its tax free trading zones and its rapidly urbanising society is a very attractive place to host a Housewares event. Dubai represents more than half (57 per cent) of the total consumer spend in the UAE, which is aided by strong economic growth boosting consumer spending. The Giftware and Homewares Industry in the United Arab Emirates is valued at approximately $1.3Billion US Dollars, presenting a fantastic opportunity for the housewares industry. 

Growing consumer confidence, multi-channel development, a flourishing shopping mall culture and lifestyle all contribute to make it a very attractive marketplace.  

Set to play host to 5,000 visitors over the course of three days. Buyers  attending Zuchex Dubai will be able to source from over 500 exhibitors from the UAE and overseas, showcasing  the very latest in Electrical Appliances, Steel, Kitchen Appliances, Glassware, Porcelain, Plastics, Decorative Products, Home Textiles, Tablewares, Bathroom Appliances, Candles, Lighting and Chandeliers, Accessories, Giftware and more.

Attracting visitors from across the Middle East, in particular Egypt and Saudi Arabia, the extensive marketing campaign will also deliver quality buyers from Africa and Europe.

The show is a must attend for anyone who is serious about the housewares industry in the Middle East, Africa and beyond.

-ENDS-

Notes to Editors:

For more information about Zuchex Dubai, please contact:

Alex@zuchex.com andFatma@zuchex.com

About Zuchex

'Zuchex Dubai' is jointly organised by Life Media, the organisers of Zuchex and Zuchex Ideal Home, the successful House Wares shows in Istanbul, and Tarsus Group Plc.

Tarsus is not only supporting the growth and development of the Zuchex and Ideal Homex Istanbul events, but has already been instrumental in taking the Zuchex brand to Indonesia and Dubai with the launch of Zuchex Indonesia in November 2014 and Zuchex Dubai in January 2015 respectively.

About Life Media Fuarcilik

Life Media was established in 1995 by Mr. Irfan Tiras with the launch of the Turkish language trade magazine Zuccaciye. In 1997the first Zuchex event was held and has since grown to become not just the largest housewares and gift show in Eurasia, but also one of Turkey's largest trade exhibitions. Life Media employs 30 full time staff at its offices in the Istoc district of Istanbul, a hub for Turkey's housewares and gifts sector.

Life Media became part of Tarsus Group in March 2012 and its portfolio consists of two annual trade events, Zuchex and Zuchex Ideal Home plus four trade magazines, Zuccaciye, Life Tech, Life Plast and Housewares and Gift. (English language)

About Tarsus Group

Tarsus Group plc (LSE:TRS) is an international business-to-business media group with interests in exhibitions, publishing and online media.  The Group operates globally in key verticals including aviation, medical, labels and packaging, discount clothing (Off-Price), housewares and automotive. Tarsus runs more than 80 events and websites and its flagship brands include the Labelexpo exhibitions in Europe, the Americas, India and Asia and the Dubai Airshow.

The Group operates across a worldwide network of offices in Dublin, London, Paris, Milwaukee, Boca Raton (Florida), Dubai, Shanghai, New Delhi and Istanbul. Tarsus is building on its strong presence in the emerging markets of the Middle East, China, Turkey, India and South America. For more information visit www.tarsus.com

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