The Summit Forum on the Globalization of Chinese Enterprises was recently hosted by Nankai University School of Business for discussion of the global development of Chinese enterprises among experts and scholars from government agencies, research institutions and manufacturing companies, including Tan Nan, deputy chief of Tianjin Municipal Commission of Commerce, Mr. Zou Shaoming, professor at the College of Business, University of Missouri and guest professor of Nankai University, Prof. Zhang Jincheng, Prof. Xu Hui and Prof. Yang Kun in business administration and globalization at Nankai University School of Business, and Mr. Gao Guihong, head of the Trade Development Division. Tasly Pharmaceutical International CEO Bill Dai, Tasly Holding Group Strategic Planning Director Li Sirui and Tasly Pharmaceutical International Sales Director Alex Zhang, as reps of Tasly, which had found a distinctive way to globalization, were also invited to the forum to share Tasly's successful experience in "going out".

Developing the strategy "Go out, Go in and Go up", Tasly has made eye-catching achievements in global operation through tremendous efforts over a decade with a mode of globalization of its own characteristics. This forum, which was held with the opening a national export base, was intended to promote theoretical research on the globalization of Chinese enterprises and to find practical basis for open-ended government policies; on the other hand, the strategies and actions adopted by Chinese enterprises "having gone out" for international marketing were to be assessed to draw lessons and experience for their counterparts and to help globalized companies like Tasly move to higher levels.

The forum, which was chaired by Prof. Yang Kun, was started with an opening remark by deputy chief Tan Nan, which was followed by a keynote speech by Mr. Zou Shaoming. The speech, titled "Tackling the Mid-market Segments in Emerging Markets", clarified the four segments of emerging markets and detailed how to find the most valuable global and local segments. CEO Bill Dai later talked about Tasly's 10-year venture into globalization and its experience from "going out". Sales Director Alex Zhang outlined Tasly's expatriate employee training management system. Prof. Xu Hui, using the instance of Tasly's globalization, explained the relationship between the accumulation of globalization knowledge and international marketing performance in three parts, The Concept and Categories of Globalization Knowledge, Sources of Globalization Knowledge and Its Procurement, and Application of Globalization Knowledge to Business Globalization. Besides, on the basis of the information in A Decade of Unregretful Memories - Interviews with Tasly's International Marketing Elite, a book in celebration of Tasly's 20th anniversary, the professor gave a detailed analysis of the design of an effective expatriate employee training system.

CEO Bill Dai said in the final discussion that export-oriented company benefited a lot in recent years from the attention and the policy and money support from the Chinese government. He also suggested that government provide more support for the research institutions and colleges working with enterprises in carrying out studies on globalized business operation. Tasly has set a successful example for Chinese enterprises intending to "go out". What is more, research institutions, through their studies on the experience gained from Tasly's 10-year globalization, may offer all Chinese enterprises more theoretical guidance and behavioral basis in respect of global development to quicken their steps of "go out".

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