Tasly recently opened its first Deepure Cafe in Japan. The cafe, which is located in Ginza, an upscale area of Tokyo, is the first healthcare tea shop established by Chinese companies in Japan and a significant step for the development of Tasly's Pan-health industry around the world.

          Tasly Chairman Yan Xijun cuts the ribbon with other VIPs

Some 200 Japanese people gathered early outside the tea shop in a light rain on the very day of opening in hope of being the first to taste the healthy tea from China. Dr. Yan Xijun, chairman at Tasly Holding Group, Mdm. Luo Xiaomei, economic and commercial counselor at the Chinese embassy in Japan, Mr. Bill Dai, CEO at Tasly Pharmaceutical International, Mr. Tatokoro Takao, vice-president at Mochi Cream, Tasly's strategic partner in Japan, and Mr. Fan Hao, director of Deepure at Tasly Pharmaceutical International, together with the management and partners of Tasly Japan, cut the ribbon for the opening of the shop.

Build a Tea Brand of Fashion and Health

Tasly Chairman Yan Xijun, in an address for the opening, said that Deepure Cafe was Tasly's first tea shop outside China and a miniature of the global marketing strategy of Deepure products. He added that each product would be offered in the form of bottled beverage, tea maker, health food or under franchise. The chairman also stressed that Tasly intended to spread the tea shop all over the world from the Japanese market.
In developed countries, the best way to market a product is to build a brand to inspire recognition of and confidence in the product among consumers and thus to promote sales. It is known that setup of the shop started a year ago and that elaborate planning and design was involved in respect of the location, style of decoration and mode of operation. The shop is located in Ginza in consideration of the following: firstly, Ginza leads the trend of the world industry of coffee and tea; secondly, the district hosts a number of world-class brands, which matches with Deepure's orientation of high quality and globalization. It is believed that the location will provide an impetus to brand development and help to build Deepure into a fashionable, modern, young, healthy and global tea brand.

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