Tasly Pharmaceutical : Strategic Plan Clarified at the Forefront of Marketing in Indonesia (2014-04-11)

The marketing department of Tasly Pharmaceutical International, together with the distributions teams in Indonesia, conducted a marketing campaign from Feb. 27 to Mar. 5 and held extensive and in-depth communication with the leading distributors.

Mdm. Montse Yang, marketing manager at Tasly Int'l, Mr. Shen Yong, managing director for South Asia at Tasly Int'l and Mr. Tang Naiyong, general manager at Tasly Indonesia, in less than a week, held in Jakarta, Surabaya and Puncak some 10 marketing sessions, which covered communication between leaders, opportunity plan presentation, potential development, etc. They shared with distributors Tasly's Pan-health strategy and its latest developments, presented the product packages on the market around the globe and the upcoming new products, and gave detailed answers to the questions and doubts that distributors had encountered in marketing.

The leading distributors, after attending the training sessions and seminars, felt deeply that Tasly's Pan-health strategy would find solid basis Indonesia and gained great confidence from the strong Tasly. Furthermore, they were significantly encouraged and excited by the firm's down-to-earth management team, who interacted with distributors face to face and showed attentiveness, professionalism and love to each of them. Fully convinced of the future of Tasly in Indonesia, the distributors vowed to press ahead with the firm's overall plan, follow Tasly's outstanding management team, and strive for a hike of team sales this year and the establishment of Tasly's Pan-health industry in the country.

This campaign co-conducted by the marketing department and Tasly Indonesia greatly boosted the morale of Indonesian distributors and contributed to the common understanding between the firm's management and the distribution teams. Thus the distributors would continue their work with more enthusiasm for better marketing performance.