Tasly Pharmaceutical International CEO Bill Dai made a 3-day visit to the Myanmarese market from 24 to 26 March 2013 in the company of the management of the South Asian division, and Ms. Kung and Mr. Wang Zhongyuan, reps of a Myanmarese partner.
CEO Bill Dai Talking with Myanmarese Traditional Medicine Officials
CEO Bill Dai Meeting with U Thurein Zaw, Member of the Assembly of the Union and Chairman of State Budget Commission
The CEO, during his 45-hour stay, took a 10-hour ride to shuttle between Yangon and the new capital Naypyidaw, meeting U Win Myint, head of the Department of Traditional Medicine, the Ministry of Health, and U Thurein Zaw, member of the Assembly of the Union and chairman of State Financial Budget Commission of Myanmar, and attending a business invitation meeting hosted by the Myanmarese partner. The speeches of the CEO inspired enthusiastic responses from the attendees, deepened the understanding and knowledge of both the local government and people on Tasly Group, increased the recognition and trust of local government agencies in the Tasly brand, and boosted the consumers' confidence in and passion for Tasly products.
During talks with officials from the Department of Traditional Medicine, CEO Dai negotiated with them on Tasly helping the Department understand the GMP system, establish GMP certification criteria and build GMP-compliant plants. The talks were finally concluded with the CEO's warmly inviting the officials to Tasly headquarters for visits and technical exchanges.
At the meeting with U Thurein Zaw, member of the Assembly of the Union and chairman of State Financial Budget Commission of Myanmar, the two exchanged views on topics like Myanmar's political system, economic development, Sino-Myanmarese friendship and water conservancy. U Thurein Zaw expressed his hope for everlasting friendship between the two nations and for Tasly's investment in Myanmar. The chairman, who is also a loyal user of Tasly products, said that he would be very happy to recommend Tasly products to more friends as a result of the strong effects of iCP and Deepure that he had been using.
Ms. Kung remarked in her speech: "CEO Dai not only brings health and the fruits of Tasly's studies in modernized TCM to the people here but erects a bridge of hope for the cooperation and communication of China and Myanmar in TCM."
This "Branding & Bridging" trip of the CEO to Myanmar created a new situation for the international marketing of Tasly, which, by grasping this opportunity, will definitely boost the prospects of its Pan-health cause in the country.