TATA CONSUMER PRODUCTS LIMITED Kanan Devan Tea from the house of Tata Tea, announced its re-launch with a continued focus on delivering best quality teas from Kanan Devan Hills, one of the highest hills in Kerala. The re-launch will also include a new brand packaging which is refreshed and more contemporary.
Iconic Malayalam superstar Mohanlal revived his ties with Tata Tea Kanan Devan Tea as the brand ambassador; the journey which began in the 1990s. Tata Tea Kanan Devan tea goes forward into the future with a strong and confident new image and continues to live up to its promise of inimitable taste and an element of superlative freshness which is attributed to the altitude of the hills on the elevated promontory at the Kanan Devan hills.
Commenting on the re-launch, Mr. Vikram Grover, Vice President & Marketing Head - India & South Asia, Tata Global Beverages, said, "Over the years, Tata Tea Kanan Devan has been an essential part of tea-consuming homes in Kerala. What makes the brand reign supreme in Kerala's tea arena is its matchless taste which is attributed to its source, the pristine Kanan Devan Hills in Munnar. The elevation of the Kanan Devan Hills makes the product unique, as the hills offer ideal tea growing conditions which give the Tata Tea Kanan Devan tea its distinctive taste, which consumers cherish."
"We are delighted to have Mohanlal as our brand ambassador. His universal appeal and his age-old association with the brand will echo the quality and distinctiveness of Tata Tea Kanan Devan tea," he added.
Actor Mohanlal was enthused as he remarked, "I am elated to have renewed my association with Tata Tea Kanan Devan tea and the Tata Tea family. As a tea lover myself, I identify with the brand's long-standing legacy and expect Kerala's tea connoisseurs to welcome Tata Tea Kanan Devan with the warmth they always had for it. "
Mohanlal's 'Meet and Greet' session with the winners of the Tata Tea Kanan Devan Onam contest was amidst much excitement. The contest which was held across the state was an initiative to spread the joy and hope of Onam to cancer patients where proceeds from each contest entry contributed to the Regional Cancer Centre, Trivandrum.
About Tata Tea Kanan Devan Tea:
Infused with the freshness of the Kanan Devan Hills, Kanan Devan is a leading tea brand in Kerala. Twenty five years ago, Tata Global Beverages Ltd. (then Tata Tea Ltd.) launched Kanan Devan in an innovative and revolutionary poly pack format. Kanan Devan was earlier sold as loose tea mark for over a century.
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