The Centre to serve consumers in Malad (E) area
 Mr. Ram Borte, Councilor- BJP, inaugurated the Centre

Tata Power, India's largest integrated power utility, has always treated consumer-convenience as a top priority, and has strived to provide best in class services to its consumers. In line with this mitment, the Company has launched its 29th Customer Centre in Malad East at Shop No.1, Sheetal Darshan, Shivaji Chowk, Daftary Road, to provide its consumers with a convenient over-the-counter bill payment option. Mr. Ram Borte, Councilor- BJP, graced the occasion by inaugurating the Centre. The bill collection centre will serve the consumers in Malad East area.

Time and again, the Company has reiterated its mitment towards consumer-satisfaction by empowering its Mumbai consumers with choice, like its 'Right to Choose' option, and by providing them with the best in class service, like 24x7 electricity supply. While Tata Power has many other offline payment options like Customer Relation Centres, Dropboxes, ICICI Bank Branches, Suvidhaa and Itz Cash World outlets, the objective behind opening this centre in Malad is to provide the local consumers with a neighborhood Tata Power convenient cash and cheque payment centre. The Company has also set-up various multi-lingual customer relations centres across the city to address queries related to electricity bills, and has unique mobile collection vans.

Speaking on the initiative, Mr. Ashok Sethi, COO & Executive Director, Tata Power, said, "We at Tata Power have been constantly striving to innovate and provide services to exceed consumer expectations. Superior customer care is at the heart of our core values and, with the launch of our new bill collection Centre, I am positive it will make payment transactions highly convenient for the local residents of Malad East."

Tata Power has brought many such conveniences for its Mumbai consumers in the area of customer care, and will continue to undertake similar initiatives in the future. Going a mile ahead, Tata Power now also urges its consumers to contribute towards nature preservation by giving them the choice to say no to paper bills and opt for e-bills instead.

About Tata Power:
Tata Power is India's largest integrated power pany with a growing international presence. The Company together with its subsidiaries and jointly controlled entities has an installed gross generation capacity of [8613] MW in India and a presence in all the segments of the power sector viz. Fuel Security and Logistics, Generation (thermal, hydro, solar and wind), Transmission, Distribution and Trading. It has successful public-private partnerships in Generation, Transmission and Distribution in India namely "Tata Power Delhi Distribution Limited" with Delhi Vidyut Board for distribution in North Delhi, 'Powerlinks Transmission Ltd.' with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi and 'Maithon Power Ltd.' with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power has developed the country's first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology. It is also one of the largest renewable energy players in India. Its international presence includes strategic investments in Indonesia through a 30% stake in the leading coal pany PT Kaltim Prima Coal (KPC), 26% stake in mines at PT Baramulti Suksessarana Tbk ("BSSR") and a geothermal project; in Singapore through Trust Energy Resources to securitise coal supply and the shipping of coal for its thermal power generation operations; in South Africa through a joint venture called 'Cennergi' to develop projects in South Africa, Botswana and Namibia; in Australia through investments in enhanced geothermal and clean coal technologies and in Bhutan through a hydro project in partnership with The Royal Government of Bhutan. With its track record of technology leadership, project execution excellence, world class safety processes, customer care and driving green initiatives, Tata Power is poised for a multi-fold growth and mitted to 'lighting up lives' for generations to e. Visit us at: www.tatapower.

For further information, please contact:

Shalini Singh
Head - Corporate Communications
The Tata Power Company Limited
Email: shalinis@tatapower.

Payal Tiwari / Aneesha Singh
Rediffusion / Edelman
9920 483225 / 9820 741240
Email: payal.tiwari@edelman. /
aneesha.singh@edelman.
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