TCL Multimedia Techn : Surged to Top Five Global LCD TV Market Share
05/21/2012| 05:58am US/Eastern
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(May 20, 2012, Hong Kong) - TCL Multimedia Technology
Holdings Limited ("TCL Multimedia" or "the Group", HKSE stock
code: 01070) announced that according to the latest
DisplaySearch report, as of the first quarter in 2012, the
Group's global LCD TV market share increased from 4.9% to
5.6%, bringing its ranking up to No. 5 from No. 7 in
2011. Its TV market share in the PRC Market was 18.1%,
driving its ranking up to No. 1 from No. 2 in 2011. Its LCD
TV market share in the PRC Market was 17.5%, pushing its
ranking up to No. 2 from No.3 in 2011. It is the first time a
Chinese TV enterprise has been ranked in the top five in
terms of the global LCD TV market share.
The improvement in market share was attributable to the
Group's continuous focus on enhancing "speed and efficiency"
of its operations and marketing strategies and to its
dedication in the optimization of its products, marketing
strategies, sales channels, costs and brand image, which
resulted in satisfactory increases in sales volume in both
the PRC Market and the Overseas Markets, especially the
Emerging Markets. The Group's monthly sales volume of LCD TVs
in the first four months of 2012 amounted to 4,630,009 sets,
up by 70.4% year-on-year, of which the sales volume of LCD TV
in the PRC Market and the Overseas Markets increased by 29.5%
and 163.7% year-on-year, respectively, to 2,444,947 sets and
2,185,062 sets, respectively, far exceeding the average
growth of the industry.
In addition to the rapid sales growth, the Group continued to
improve its product mix and the proportion of high-end
products continued to increase. In April 2012, the Group's
sales volume of LED backlight LCD TV as a percentage of the
total LCD TV sales volume was 72.0%. The sales volume of
smart & internet TV and 3D TV in the PRC Market reached
339,279 sets and 145,064 sets, respectively representing
45.9% and 19.6% of the total shipment of LCD
TV in China.
Furthermore, the Chinese government has just announced a new
energy-saving home appliance subsidy program with subsidy
amount of RMB 26.5 billion to promote the consumption of five
types of home appliance that fulfill the energy-saving
standards, including LCD TVs, air-conditioners,
refrigerators, washing machines and electric water heaters.
In this regard, TCL Multimedia is committed to the
development of energy-saving and environmentally friendly
products. All LED backlight LCD TV products the Group
launched this year have satisfied the National Level 1 Energy
Consumption Standard.
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More than 200 models of TV products have been accredited with
the standard.
Also, its entire range of LCD TV products will be designed in
line with the standard in the future. Since the Group owns
both TCL and Rowa brands in the PRC Market, it is expected
that the Group will benefit considerably from the
implementation of the energy-saving home appliances program,
which will further boost the growth of the Group's high-end
TV sales.
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About TCL Multimedia
TCL Multimedia Technology Holdings Limited (stock code:
01070.HK) headquartered in China, is one of the leading
players in the global TV industry. TCL Multimedia is engaged
in the R&D, manufacture and distribution of consumer
electronic products comprising television and audio visual
products. Its ultimate shareholder is TCL Corporation. For
more
information, please visit its website: http://multimedia.tcl.com.
Investor & Media Inquiries
For further enquiries, please contact Hill + Knowlton
Strategies Asia: Email: tclmultimedia@hkstrategies.com
Jonathan Yang
Tel: (852) 2894 6391
Hedy Shen
Tel: (852) 2894 6323
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