Telefonica Adr : Verse Group Releases Report on How Branding Contributes to Successful Corporate Spin-Offs
03/24/2008| 06:26pm US/Eastern
NEW YORK, March 24 /PRNewswire/ -- Today Verse Group is releasing a new
report on best practices for branding corporate spin-offs. The report shows
how companies can increase financial valuation by incorporating branding at
key points in the spin-off process. It helps companies avoid common pitfalls,
providing a simple checklist of considerations and examples of how other
companies have made spin-offs successful.
"What do Cadbury-Schweppes, InterActiveCorp, Motorola and Time-Warner all
have in common? They are all spinning-off large divisions in an effort to
unlock shareholder value," says Randall Ringer, Co-founder and Chief Strategic
Officer of Verse Group. "Each of them will be facing important branding
decisions. This report will help them avoid being blind-sided."
The new report is entitled "The ABCs of branding spin-offs." It is based
on the Verse Group's expertise in branding spin-offs. The team's experience
includes branding Travelport for Cendant Corporation, NXP Semiconductors for
Philips Electronics (NYSE: PHG), Dex Media for Qwest (NYSE: Q) and Terra for
Telefonica (NYSE: TEF). This branding experience has led to the creation of
the basic principles outlined in this paper.
Michael Thibodeau, Co-founder and Chief Creative Officer of Verse Group
says, "Forward-looking companies will want to include branding as part of
their spin-off calculations -- no one wants to leave money on the table."
The new report is available on the Verse Group website,
Verse Group is the independent brand consultancy that combines practical
marketing experience with a storyteller's creativity. Our Narrative
Branding(r) methodology is the proven strategic approach for companies seeking
to make their marketing more effective. We help companies stage their brand
stories through design, verbal and experiential identity. Our multinational
clients include: Samsung, Marriott, Coldwell Banker, Dex, Kodak, Days Inn and
NXP. Visit www.versegroup.com.
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SOURCE Verse Group