Telefonica Brasil : The 25 most potent corporate reputations in Brazil contribute US$180 billion of shareholder value
November 29, 2017 at 12:54 pm EST
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SAO PAULO, Nov. 29, 2017 /PRNewswire/ -- Reputation Dividend (www.reputationdividend.com), in association with MZ" (www.mzgroup.com), announced today the 2017 Brazil Reputation Dividend Report. This third annual report confirms that corporate reputations of Brazil's leading companies are underpinning the growth in investor confidence to now account for one Real in every four of market capitalization across the Bovespa Index ("Ibovespa").
A growing investor appetite for companies with improving reputations and associated goodwill resulted in those very intangible assets driving 34% of the tangible rise in value across the Ibovespa in the last 12 months.
TOP 25 BRAZIL
(October 2017)
Ticker
Reputation Premium (2017)
Market Cap (US$ MM)
Reputation Value
(US$ MM)
Rank (2017)
Reputation Premium (2016)
2017 vs 2016 (percentage points)
AMBEV
NYSE:ABEV
45.4%
105,587
47,888
1
42.8%
2.6
RAIA DROGASIL
BVMF:RADL3
38.4%
8,064
3,097
2
34.7%
3.7
B3
BVMF:BVMF3
38.1%
13,840
5,278
3
18.3%
19.8
ULTRAPAR
NYSE:UGP
38.1%
13,599
5,182
4
35.8%
2.3
LOJAS RENNER
BVMF:LREN3
37.2%
8,151
3,029
5
22.9%
14.2
WEG
BVMF:WEGE3
36.8%
11,219
4,127
6
37.1%
(0.3)
BANCO BRADESCO
NYSE:BBD
36.0%
69,211
24,940
7
14.7%
21.4
ITAU UNIBANCO
NYSE:ITUB
35.7%
86,215
30,755
8
22.0%
13.6
LOJAS AMERICANAS
BVMF:LAME3
35.6%
8,457
3,015
9
28.1%
7.6
NATURA
BVMF:NATU3
35.6%
4,228
1,505
10
10.6%
25.0
CIELO
OTCMKTS:CIOXY
34.9%
18,592
6,480
11
36.4%
(1.5)
GPA (CBD)
NYSE:CBD
33.1%
7,035
2,330
12
na
na
CPFL ENERGIA
NYSE:CPL
32.2%
8,722
2,804
13
11.8%
20.4
CCR
BVMF:CCRO3
31.3%
11,254
3,523
14
30.4%
1.0
HYPERMARCAS
OTCMKTS:HYPMY
29.1%
6,796
1,981
15
23.5%
5.6
VIVO - TELEFONICA
NYSE:VIV
25.7%
25,211
6,470
16
11.7%
13.9
BANCO SANTANDER
NYSE:BSBR
24.4%
35,100
8,570
17
na
na
BRASKEM
NYSE:BAK
24.4%
10,984
2,680
18
na
na
GERDAU
NYSE:GGB
24.1%
5,890
1,420
19
na
na
BANCO DO BRASIL
OTCMKTS:BDORY
24.1%
33,182
7,993
20
na
na
MULTIPLAN
BVMF:MULT3
22.4%
4,594
1,027
21
5.5%
16.8
KROTON
OTCMKTS:KROTY
20.0%
9,908
1,979
22
7.3%
12.7
TIM BRASIL
NYSE:TSU
19.8%
9,073
1,796
23
na
na
ENGIE BRASIL
OTCMKTS:EGIEY
18.9%
7,575
1,429
24
23.3%
(4.4)
KLABIN
OTCMKTS:KLBAY
18.7%
5,976
1,119
25
38.9%
(20.2)
The executive summary and presentation of "2017 Brasil Reputation Dividend Report" can be downloaded here: http://www.mzgroup.com/reputation.html
Contacts:
Simon Cole, Reputation Dividend, T: +44 795 642 3843, simon@reputationdividend.com
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Telefonica Brasil S.A. is a mobile telecommunications company in Brazil offering postpaid mobile services. The Company also operates as a fixed telecommunications company in the state of Sao Paulo. The Company markets its mobile services under its Vivo brand. It offers its clients a portfolio of products, including mobile and fixed voice, mobile data, fixed broadband, ultra-fast broadband, Pay television, information technology and digital services. Its operations consist of local and long distance fixed telephone services; mobile services, including value-added services; data services, including broadband services and mobile data services; Pay television services through direct to home (DTH), Internet protocol television (IPTV) and cable; network services, such as rental of facilities, as well as other services; wholesale services, including interconnection; digital services; services designed specifically for corporate customers, and the sale of wireless devices and accessories.